Faculty Impact Articles

SMITH BRAIN TRUST — Recent backlash against United Airlines following an incident at Chicago’s O’Hare International Airport does not surprise Roland Rust, the Distinguished University Professor and David Bruce Smith Chair in Marketing at the University of Ma

SMITH BRAIN TRUST – What could be better than free? For companies with a freemium business model – Spotify, Dropbox, Hulu and The New York Times are examples – it’s a key questio

SMITH BRAIN TRUST — Google’s mea culpa for ads appearing alongside extremist video content on YouTube has culminated in promises from the tech giant, including a measure to block ads from channels with fewer than 10,000 views and a new system in which third-party firms will verify ad quality standards.

Big data, business intelligence, predictive analytics, key performance indicators, risk analysis, marketing research – these buzz terms are prolific in the C-suite. At the Inaugural Smith Analytics Conference on April 21, 2017, in Washington, D.C., attendees will learn how to leverage the latest analytics best practices to help improve your company’s bottom line.

SMITH BRAIN TRUST – Getting admitted to the hospital means a 1-in-20 chance of contracting an infection, maybe even a potentially deadly antibiotic-resist

Leaders from the worlds of business, nonprofit and government packed a room in the Reagan Building and International Trade Center on April 5, 2017, for a timely conversation about driving and adapting tochange.

SMITH BRAIN TRUST – What does it mean when a pioneer of the telecommuting workforce begins to curb its work-from-home practices? For IBM, it means a massive culture shift, say experts from the University of Maryland's Robert H. Smith School of Business.

SMITH BRAIN TRUST – Are you ready to entrust your retirement savings to a robot? Investment advice is increasingly coming to clients from nonhuman sources, whether they realize it or

SMITH BRAIN TRUST — Gillette is shaving its prices by as much as 20 percent and focusing on its less-expensive products to compete with cheaper rivals, such as Dollar Shave Club.

SMITH BRAIN TRUST — People who share copyrighted content on digital piracy sites don’t get paid or protected from lawsuits. So why do they do it? “The major motivation is building reputation in these online communities,” says Kalinda Ukanwa, one of 34 women PhD candidates at the University of Maryland’s Robert H.