Marketing

Rebecca Ratner's research is widely-published.
Rebecca Ratner's research is widely-published.

Welcome to the Marketing Department at the University of Maryland’s Robert H. Smith School of Business.

The Marketing Department offers courses and programs leading to BS, MS and PhD degrees. In addition, the Marketing Department plays a significant role in providing marketing courses with the Smith School’s MBA program.

The Smith School's marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact.

The department scholarship enables Smith School marketing graduates -- both at the MBA and undergraduate levels -- to develop a mastery of the traditional foundations of marketing with the ability to apply cutting-edge research insights to drive strategic decision-making. The Marketing Department scholarship is supported by an active PhD program, the Center for Excellence in Service, the Center for Digital Technology, Analytics and Data Science and the Smith Behavioral Lab.

News

Apr 26, 2021
Experiential / Reality-based Learning
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The Maryland Smith chapter of the American Marketing Association drew several accolades at the 2021 International Collegiate Conference.

Apr 20, 2021
World Class Faculty & Research
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P. K. Kannan, the Dean’s Chair in Marketing Science at Maryland Smith, has been inducted as a fellow of the European Marketing Academy (EMAC), a recognition of outstanding contributions to the scholarship and practice of marketing and contributions to EMAC.

Jan 21, 2021
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The next stage in the evolution of artificial intelligence (AI) has workforce implications that may seem surprising.

Rather than fostering tech-savvy, AI is making emotional intelligence and empathy increasingly important, and analytical ability less important, write authors Roland Rust and Ming-Hui Huang in their book “The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy,” released today by Springer International Publishing.

Jan 19, 2021
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The marketing department at the University of Maryland’s Robert H. Smith School of Business was recently recognized for prolific research over the last decade by the American Marketing Association (AMA), a leading industry organization. Individual faculty members were recognized for their contributions and for outstanding mentorship to students and junior scholars.

Jan 08, 2021
Experiential / Reality-based Learning
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At Maryland Smith, learning is a cooperative effort. And this semester, representatives from PepsiCo worked with Maryland Smith students to teach them about the ins and outs of the sales industry.

This semester in BMGT 350, a marketing principles course offered to nearly 700 students across 11 different sections, took those principles into practice by partnering with PepsiCo for a class project.

Pages

Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
Van Munching Hall
College Park MD 20742
SmithInfo@umd.edu