Marketing

Professor Rebecca Ratner's research is widely-published, and in Journal of Consumer Research in particular
Rebecca Ratner's research is widely-published

Welcome to the Marketing Department at the University of Maryland’s Robert H. Smith School of Business.

The Marketing Department offers courses and programs leading to BS, MS and PhD degrees. In addition, the Marketing Department plays a significant role in providing marketing courses with the Smith School’s MBA program.

The Smith School's marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact.

The department scholarship enables Smith School marketing graduates -- both at the MBA and undergraduate levels -- to develop a mastery of the traditional foundations of marketing with the ability to apply cutting-edge research insights to drive strategic decision-making. The Marketing Department scholarship is supported by an active PhD program, the Center for Excellence in Service, the Center for Complexity in Business and the Netcentric Behavioral Lab.

News

Aug 10, 2020
Entrepreneurial Spirit
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Reselling sneakers is big business for Maryland Smith marketing student Gautam Malik, ’22.

Since January, the 20-year-old entrepreneur has brought in half a million dollars in sneaker sales, according to a recent article in Business Insider. He’s running his own resale business and an exclusive sneaker advisory group that charges members $45 a month for admission.

"I was meant to sell something," Malik tells Business Insider.

Jul 15, 2020
World Class Faculty & Research
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Maryland Smith’s Michel Wedel is the winner of the 2020 Don Lehmann Award, which honors the best dissertation-based article to appear in the Journal of Marketing or Journal of Marketing Research. It’s the latest accolade for the marketing professor and eye-tracking expert.

May 08, 2020
World Class Faculty & Research
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“Everyone is Online: Reaching your Global Customer Through Digital Marketing” was the second webinar in an ongoing series from the Maryland Partners in International Trade (MAPIT), Alliance, a partnership of the Maryland Smith Center for Global Business, Maryland-D.C. District Export Council, the Office of International Investment and Trade at the Maryland Department of Commerce, and the U.S. Export Assistance Center in Baltimore.

May 04, 2020
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Even amid a global pandemic, Evan Lutz’s business is booming. The 2014 Maryland Smith grad’s Baltimore-based Hungry Harvest delivers produce that would have been wasted to customers’ homes – a service that’s more attractive than ever with stay-at-home orders in place.

May 04, 2020
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Dan Alpert ’21 is a Maryland Smith marketing major, a member of the Undergraduate Dean’s Student Advisory Council and – beginning next fall – student body president of the University of Maryland’s Student Government Association.

Alpert, who is also the College Park City Council’s current student liaison and is minoring in Jewish studies, and in international development and conflict management, ran for the top student government position on a platform that was “student-centered, action-oriented, data-driven and empathy-led,” and secured 57% of the...

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Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
Van Munching Hall
College Park MD 20742