Marketing

Hank Boyd Talks NFL Marketing
Hank Boyd Talks NFL Marketing

Welcome to the Marketing Department at the University of Maryland’s Robert H. Smith School of Business.

The Marketing Department offers courses and programs leading to BS, MS and PhD degrees. In addition, the Marketing Department plays a significant role in providing marketing courses with the Smith School’s MBA program.

The Smith School's marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact.

The department scholarship enables Smith School marketing graduates -- both at the MBA and undergraduate levels -- to develop a mastery of the traditional foundations of marketing with the ability to apply cutting-edge research insights to drive strategic decision-making. The Marketing Department scholarship is supported by an active PhD program, the Center for Excellence in Service, the Center for Complexity in Business and the Netcentric Behavioral Lab.

News

Jan 10, 2018
Community
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Happy New Year, Smith Terps! Check out the seven most popular articles of 2017 from the University of Maryland’s Robert H. Smith School of Business.

Oct 12, 2017
World Class Faculty & Research
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Roland Rust, Distinguished University Professor and David Bruce Smith Chair in Marketing, addressed “Artificial Intelligence in Service” as a keynote speaker for the European Marketing Academy's 8th Regional Conference, Sept. 20-22, 2017, in Timisoara, Romania.

Oct 05, 2017
World Class Faculty & Research
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Wendy Moe, professor of marketing and academic director of the Master of Science in Marketing Analytics program at the University of Maryland’s Robert H. Smith School of Business, has been named co-editor-designate of the Journal of Interactive Marketing (JIM).

Sep 27, 2017
World Class Faculty & Research
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How should the National Football League respond to a pro-Trump political action committee's "Turn Off the NFL" boycott? "The league needs to grab this ball and run it up the field," says the Smith School's Henry C. Boyd III. "The NFL can change the narrative, and that's what it needs to do here," says Boyd, a lawyer and marketing consultant whose clients have included the NFL....

Sep 22, 2017
World Class Faculty & Research
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It's not "game over" for Toys 'R' Us. Its filing for chapter 11 bankruptcy protection this week is more of a "timeout." And the Smith School's Jie Zhang, says that if the iconic toy retailer plays its cards right, it could end up a winner. Zhang explains what the country's last remaining toy specialty retailer must do now. Read more...

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