Marketing

Hank Boyd Talks NFL Marketing
Hank Boyd Talks NFL Marketing

Welcome to the Marketing Department at the University of Maryland’s Robert H. Smith School of Business.

The Marketing Department offers courses and programs leading to BS, MS and PhD degrees. In addition, the Marketing Department plays a significant role in providing marketing courses with the Smith School’s MBA program.

The Smith School's marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact.

The department scholarship enables Smith School marketing graduates -- both at the MBA and undergraduate levels -- to develop a mastery of the traditional foundations of marketing with the ability to apply cutting-edge research insights to drive strategic decision-making. The Marketing Department scholarship is supported by an active PhD program, the Center for Excellence in Service, the Center for Complexity in Business and the Netcentric Behavioral Lab.

News

Feb 15, 2017
World Class Faculty & Research
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The car you rented as part of your auto-share club reeked of cigarette smoke and a cross-country roadtrip worth of crumbs littered the seats and floor. There was a slight and mysterious stickiness on the gear shift. It made you wonder: Why are some of the vehicles in the car-sharing club kept meticulously tidy while others arrive icky? As the sharing economy grows, heads of companies are wondering the same thing. And they'...

Feb 08, 2017
World Class Faculty & Research
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When Smith School lecturer Jonathan Aberman thinks about Snap Inc. going public, the image that springs to mind is a queue of airplanes, waiting for takeoff, with the parent of the popular Snapchat photo app first on the tarmac. It's because Snap is the first in a line of so-called unicorns – privately held tech companies with an estimated valuation of $1 billion or more – that are...

Feb 02, 2017
World Class Faculty & Research
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Fox was unexpectedly scrambling this week to sell the last remaining in-game commercial spots for the Feb. 5 matchup between the New England Patriots and the Atlanta Falcons. Typically, 90 percent of the commercial airtime is sold by October, as advertisers look to stage a presence during one of the year's most-watched television events. This year, however, Fox didn't hit that benchmark until December. Is the lag a harbinger for...

Jan 31, 2017
World Class Faculty & Research
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The Marketing Department at the University of Maryland’s Robert H. Smith School of Business ranks No. 6 in the world for faculty research productivity, according to the latest tally from the American Marketing Association.

Jan 26, 2017
World Class Faculty & Research
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A U.S.-Mexican border wall: President Donald Trump says he is ready to build one. And 84 Lumber wants to attach one to its brand, starting Super Bowl Sunday. Both have their critics. The Fox Network rejected a proposed Super Bowl commercial from the family-owned Pennsylvania-based construction supplier, saying its depiction of a border wall that blocks people from looking for work in the United States was "too political." But that hasn...

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