Marketing

Hank Boyd Talks NFL Marketing

Welcome to the Marketing Department at the University of Maryland’s Robert H. Smith School of Business.

The Marketing Department offers courses and programs leading to BS, MS and PhD degrees. In addition, the Marketing Department plays a significant role in providing marketing courses with the Smith School’s MBA program.

The Smith School's marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact.

The department scholarship enables Smith School marketing graduates -- both at the MBA and undergraduate levels -- to develop a mastery of the traditional foundations of marketing with the ability to apply cutting-edge research insights to drive strategic decision-making. The Marketing Department scholarship is supported by an active PhD program, the Center for Excellence in Service, the Center for Complexity in Business and the Netcentric Behavioral Lab.

News

Mar 29, 2019
World Class Faculty & Research
Comments Comments

P.K. Kannan's paper, “The Informational Value of Social Tagging Networks,” has been selected as a finalist for the 2019 Sheth Foundation/Journal of Marketing Award. This award honors the best article published in the Journal of Marketing that has made long-term contributions to the field of marketing. An article will be eligible for consideration to receive this award in the fifth year after its publication.

Mar 29, 2019
World Class Faculty & Research
Comments Comments

Maryland Smith's Xian Gu, P.K. Kannan and Liye Ma, have been selected as a finalist for the 2018 Marketing Science Institute/H.

Feb 18, 2019
World Class Faculty & Research
Comments Comments

The 2018 Marketing Research Productivity Lists, which track top individual and institutional contributors to the premier journals, show that the University of Maryland jumped to the second spot on the premier AMA journals list. Maryland also entered the top five institutions on the premier journals list. It is the first public university to be in the top five since 2015 and the first U.S.-based public university since 2013. 

Feb 06, 2019
World Class Faculty & Research
Comments Comments

Deloitte hosted seven faculty affiliates of the Smith Analytics Consortium for a meeting of the minds on Jan. 31, 2019, at the company’s Greenhouse in Washington, D.C.

Feb 05, 2019
Comments Comments

Executive MBA student K.J. Hughes ’14, a veteran of the sports and entertainment industry, learned early that success hinges on one thing: Relationships.

Pages