Marketing

Professor Rebecca Ratner's research is widely-published, and in Journal of Consumer Research in particular
Rebecca Ratner's research is widely-published

Welcome to the Marketing Department at the University of Maryland’s Robert H. Smith School of Business.

The Marketing Department offers courses and programs leading to BS, MS and PhD degrees. In addition, the Marketing Department plays a significant role in providing marketing courses with the Smith School’s MBA program.

The Smith School's marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact.

The department scholarship enables Smith School marketing graduates -- both at the MBA and undergraduate levels -- to develop a mastery of the traditional foundations of marketing with the ability to apply cutting-edge research insights to drive strategic decision-making. The Marketing Department scholarship is supported by an active PhD program, the Center for Excellence in Service, the Center for Complexity in Business and the Netcentric Behavioral Lab.

News

May 08, 2020
World Class Faculty & Research
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“Everyone is Online: Reaching your Global Customer Through Digital Marketing” was the second webinar in an ongoing series from the Maryland Partners in International Trade (MAPIT), Alliance, a partnership of the Maryland Smith Center for Global Business, Maryland-D.C. District Export Council, the Office of International Investment and Trade at the Maryland Department of Commerce, and the U.S. Export Assistance Center in Baltimore.

May 04, 2020
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Even amid a global pandemic, Evan Lutz’s business is booming. The 2014 Maryland Smith grad’s Baltimore-based Hungry Harvest delivers produce that would have been wasted to customers’ homes – a service that’s more attractive than ever with stay-at-home orders in place.

May 04, 2020
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Dan Alpert ’21 is a Maryland Smith marketing major, a member of the Undergraduate Dean’s Student Advisory Council and – beginning next fall – student body president of the University of Maryland’s Student Government Association.

Alpert, who is also the College Park City Council’s current student liaison and is minoring in Jewish studies, and in international development and conflict management, ran for the top student government position on a platform that was “student-centered, action-oriented, data-driven and empathy-led,” and secured 57% of the...

May 04, 2020
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The Eta Gamma chapter of Pi Sigma Epsilon at the University of Maryland’s Robert H. Smith School of Business recently took home honors during the fraternity’s virtual National Convention.

May 04, 2020
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Roland T. Rust, Distinguished University Professor and David Bruce Smith Chair in Marketing at the University of Maryland’s Robert H. Smith School of Business, has won the 2020 Buck Weaver Award from the INFORMS Society for Marketing Science.

The award recognizes career achievements in marketing science and is bestowed by the industry’s leading organization for quantitative marketing.

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