Marketing

Hank Boyd Talks NFL Marketing

Welcome to the Marketing Department at the University of Maryland’s Robert H. Smith School of Business.

The Marketing Department offers courses and programs leading to BS, MS and PhD degrees. In addition, the Marketing Department plays a significant role in providing marketing courses with the Smith School’s MBA program.

The Smith School's marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact.

The department scholarship enables Smith School marketing graduates -- both at the MBA and undergraduate levels -- to develop a mastery of the traditional foundations of marketing with the ability to apply cutting-edge research insights to drive strategic decision-making. The Marketing Department scholarship is supported by an active PhD program, the Center for Excellence in Service, the Center for Complexity in Business and the Netcentric Behavioral Lab.

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Nov 28, 2018
World Class Faculty & Research
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Oct 02, 2018
World Class Faculty & Research
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Skeptics pushed back in 1998 when marketing professor P.K. Kannan introduced a digital content revenue model at the University of Maryland’s Robert H. Smith School of Business. “This is pure science fiction,” one peer reviewer wrote. “This is so futuristic that it doesn’t have any basis in reality.”

May 30, 2018
Community
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The University of Maryland’s Robert H. Smith School of Business proudly presents its 15th annual Summer Reading List for Business Leaders, as recommended by faculty members. The 2018 edition covers everything from blind spots in statistics to the power of habit. Smith School professor Nicole M. Coomber recommends “How to Have a Good Day,” by Caroline Webb. “In this book Webb walks you through a number of science-based techniques to have better days at work,” Coomber says.

May 23, 2018
Top News
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Leadership starts with understanding people, keynote speaker Dana Ritzcovan ’93 told graduates on May 19, 2018, at the undergraduate commencement celebration for the University of Maryland’s Robert H. Smith School of Business.

Apr 26, 2018
World Class Faculty & Research
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Wendy Moe, professor of marketing and director of the MS in marketing analytics at the University of Maryland's Robert H. Smith School of Business, has been named co-editor of the Journal of Interactive Marketing

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