Marketing

Professor Rebecca Ratner's research is widely-published, and in Journal of Consumer Research in particular
Rebecca Ratner's research is widely-published

Welcome to the Marketing Department at the University of Maryland’s Robert H. Smith School of Business.

The Marketing Department offers courses and programs leading to BS, MS and PhD degrees. In addition, the Marketing Department plays a significant role in providing marketing courses with the Smith School’s MBA program.

The Smith School's marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact.

The department scholarship enables Smith School marketing graduates -- both at the MBA and undergraduate levels -- to develop a mastery of the traditional foundations of marketing with the ability to apply cutting-edge research insights to drive strategic decision-making. The Marketing Department scholarship is supported by an active PhD program, the Center for Excellence in Service, the Center for Digital Technology, Analytics and Data Science and the Smith Behavioral Lab.

News

Sep 01, 2020
World Class Faculty & Research
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Maryland Smith marketing professor Michael Trusov was named to the 2020 class of Marketing Science Institute (MSI) Scholars, a select group of 35 mid-career faculty, considered among the “most prominent marketing scholars in the world,” by the American Marketing Association group.

Aug 24, 2020
Experiential / Reality-based Learning
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Among the things that COVID-19 changed this year: the summer internship. Many of 2020’s summer interns did their work virtually, spending those summer months at a computer, rather than in a corporate cubicle. That’s how it was for Maryland Smith marketing interns Kaylee Towey ’20 and Kelsie Oshinsky ’22. In a summerlong internship with UV equipment maker Miltec UV, they gained professional marketing experience – in a virtual setting.

Aug 14, 2020
World Class Faculty & Research
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There will be a few new professors in the corridors of Van Munching Hall and in Maryland Smith’s online courses this academic year.

Five new professors will join the faculty at the University of Maryland’s Robert H. Smith School of Business. Here’s a little bit about them.

Aug 10, 2020
Entrepreneurial Spirit
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Reselling sneakers is big business for Maryland Smith marketing student Gautam Malik, ’22.

Since January, the 20-year-old entrepreneur has brought in half a million dollars in sneaker sales, according to a recent article in Business Insider. He’s running his own resale business and an exclusive sneaker advisory group that charges members $45 a month for admission.

"I was meant to sell something," Malik tells Business Insider.

Jul 15, 2020
World Class Faculty & Research
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Maryland Smith’s Michel Wedel is the winner of the 2020 Don Lehmann Award, which honors the best dissertation-based article to appear in the Journal of Marketing or Journal of Marketing Research. It’s the latest accolade for the marketing professor and eye-tracking expert.

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Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
Van Munching Hall
College Park MD 20742