Marketing

Rebecca Ratner's research is widely-published.
Rebecca Ratner's research is widely-published.

Welcome to the Marketing Department at the University of Maryland’s Robert H. Smith School of Business.

The Marketing Department offers courses and programs leading to BS, MS and PhD degrees. In addition, the Marketing Department plays a significant role in providing marketing courses with the Smith School’s MBA program.

The Smith School's marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact.

The department scholarship enables Smith School marketing graduates -- both at the MBA and undergraduate levels -- to develop a mastery of the traditional foundations of marketing with the ability to apply cutting-edge research insights to drive strategic decision-making. The Marketing Department scholarship is supported by an active PhD program, the Center for Excellence in Service, the Center for Digital Technology, Analytics and Data Science and the Smith Behavioral Lab.

News

Jan 21, 2021
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The next stage in the evolution of artificial intelligence (AI) has workforce implications that may seem surprising.

Rather than fostering tech-savvy, AI is making emotional intelligence and empathy increasingly important, and analytical ability less important, write authors Roland Rust and Ming-Hui Huang in their book “The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy,” released today by Springer International Publishing.

Jan 19, 2021
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The marketing department at the University of Maryland’s Robert H. Smith School of Business was recently recognized for prolific research over the last decade by the American Marketing Association (AMA), a leading industry organization. Individual faculty members were recognized for their contributions and for outstanding mentorship to students and junior scholars.

Jan 08, 2021
Experiential / Reality-based Learning
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At Maryland Smith, learning is a cooperative effort. And this semester, representatives from PepsiCo worked with Maryland Smith students to teach them about the ins and outs of the sales industry.

This semester in BMGT 350, a marketing principles course offered to nearly 700 students across 11 different sections, took those principles into practice by partnering with PepsiCo for a class project.

Sep 01, 2020
World Class Faculty & Research
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Maryland Smith marketing professor Michael Trusov was named to the 2020 class of Marketing Science Institute (MSI) Scholars, a select group of 35 mid-career faculty, considered among the “most prominent marketing scholars in the world,” by the American Marketing Association group.

Aug 24, 2020
Experiential / Reality-based Learning
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Among the things that COVID-19 changed this year: the summer internship. Many of 2020’s summer interns did their work virtually, spending those summer months at a computer, rather than in a corporate cubicle. That’s how it was for Maryland Smith marketing interns Kaylee Towey ’20 and Kelsie Oshinsky ’22. In a summerlong internship with UV equipment maker Miltec UV, they gained professional marketing experience – in a virtual setting.

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Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
Van Munching Hall
College Park MD 20742
SmithInfo@umd.edu