Marketing

Professor Rebecca Ratner's research is widely-published, and in Journal of Consumer Research in particular
Rebecca Ratner's research is widely-published

Welcome to the Marketing Department at the University of Maryland’s Robert H. Smith School of Business.

The Marketing Department offers courses and programs leading to BS, MS and PhD degrees. In addition, the Marketing Department plays a significant role in providing marketing courses with the Smith School’s MBA program.

The Smith School's marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact.

The department scholarship enables Smith School marketing graduates -- both at the MBA and undergraduate levels -- to develop a mastery of the traditional foundations of marketing with the ability to apply cutting-edge research insights to drive strategic decision-making. The Marketing Department scholarship is supported by an active PhD program, the Center for Excellence in Service, the Center for Complexity in Business and the Netcentric Behavioral Lab.

News

Apr 03, 2020
World Class Faculty & Research
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Research from Michael Trusov, a marketing professor at the University of Maryland’s Robert H. Smith School of Business, was recognized by the American Marketing Association’s Consumer Behavior Special Interest Group (CBSIG) with the 2020 Consumer Research in Practice Award. The award recognizes a scholarly research article that contributes significantly to marketing practice.

Mar 20, 2020
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The University of Maryland is actively monitoring the outbreak of respiratory illness caused by a novel coronavirus (termed “COVID-19”) that was first detected in Wuhan City, Hubei Province, China. Very rapidly, the virus has been detected in numerous countries including the United States.

Mar 20, 2020
World Class Faculty & Research
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Michel Wedel, renowned marketing professor and eye-tracking expert at the University of Maryland’s Robert H. Smith School of Business, is a recipient of the 20th Paul D. Converse Award.

Mar 19, 2020
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David Rosenstein ’20, a senior pursuing a dual degree in marketing and management, was selected as the 2020 Student Marketer of the Year by the American Marketing Association. The prestigious award recognizes one student nationwide for demonstrating superior leadership and service to the AMA, academic achievement and impact on their community. The award was announced on March 14 at AMA’s International Collegiate Conference in New Orleans.

Mar 03, 2020
World Class Faculty & Research
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How can we reduce gender bias in the workplace? The question sparked a thoughtful debate at the Girls in Tech Conference in Washington, D.C., on Feb. 27.

Offering insights in the discussion were two professors from the University of Maryland’s Robert H. Smith School of Business, Wendy W. Moe and Margrét Bjarnadóttir.

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