News

SMITH BRAIN TRUST – How should the National Football League respond to a pro-Trump political action committee's "Turn Off the NFL" boycott?

SMITH BRAIN TRUST – It's not "game over" for Toys 'R' Us. Its filing for chapter 11 bankruptcy protection this week is more of a "timeout." And Jie Zhang, professor of marketing at the University of Maryland's Robert H.

SMITH BRAIN TRUST – You can recognize that iconic, bright yellow Cheerios box in an instant. But a U.S.

SMITH BRAIN TRUST – Glance down to send a text and you could miss one: Fox Sports is rolling out new 6-second television commercials for the start of the NFL season. The move to exceptionally short ad spots comes after the network saw a dip in viewership last season, to 16.5 million, from 17.9 million the season bef

SMITH BRAIN TRUST – As our social lives increasingly flow from the real world to the online world, does it logically follow that, eventually, our shopping habits will flow that way as well? Or are our online social pursuits likely to make us too busy to spend time on shopping?

SMITH BRAIN TRUST – Soon, it might be that your favorite place to shop is in your mailbox.

SMITH BRAIN TRUST – Football season hasn't even started and already the National Football League is tackling some difficult challenges. It's coming off a season that saw an 8 perc

SMITH BRAIN TRUST – Does food actually taste worse when we're dining alone? Recent research suggests solitude negatively affects our enjoyment of food, but finds we can counter the effect by p

Amna Kirmani, the Ralph J. Tyser Professor of Marketing at the University of Maryland's Robert H. Smith School of Business, has been selected as one of three co-editors of the Journal of Consumer Research. Her editorship begins in January 2018 following the completion of her appointment as editor of the Journal of Consumer Psychology.

Research into data analytics by marketing professors Michel Wedel and P.K. Kannan at the University of Maryland’s Robert H.