News

June 14, 2017
10 Business Books for Your Summer Reading List

The University of Maryland’s Robert H. Smith School of Business is excited to announce some favorite books in the 14th Annual Top-10 Summer Reading List for Business Leaders for 2017, as recommended by faculty members.

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May 24, 2017
Why the Daily Deal Appears To Be Dying

SMITH BRAIN TRUST – Groupon was once the fastest-growing company in the history of the web. Its stock reached a $28 initial public offering high mark in 2011, but now trades at about $4 per share.

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May 16, 2017
Roland Rust Receives Norwegian School of Economics Honorary Doctorate

The Norwegian School of Economics (NHH) has named as an Honorary Doctor Roland Rust, Distinguished University Professor and David Bruce Smith Chair in Marketing at the University of Maryland’s Robert H. Smith School of Business.

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May 2, 2017
Hospitality Business Fellows Take “Hard Hat” Tour of The Hotel at the University of Maryland

Undergraduate students in the Hospitality Business Fellows program at the University of Maryland’s Robert H. Smith School of Business were treated to a “hard hat” tour of The Hotel at the University of Maryland on April 28, 2017. Dressed in hard hats and reflective vests, the students were honored to be the first group to tour the new hotel. 

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April 19, 2017
Undergrads Participate in Wake Forest Marketing Summit

A team of four undergraduates from the University of Maryland's Robert H. Smith School of Business traveled to Winston-Salem, N.C., in early April 2017 to compete against other business school student teams from around the globe in a highly-selective Marketing Summit.

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April 12, 2017
The Freemium Economy: How Companies Can Get You To Pay Up

SMITH BRAIN TRUST – What could be better than free? For companies with a freemium business model – Spotify, Dropbox, Hulu and The New York Times are examples – it’s a key questio

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April 10, 2017
Inaugural Smith Analytics Conference, April 21

Big data, business intelligence, predictive analytics, key performance indicators, risk analysis, marketing research – these buzz terms are prolific in the C-suite. At the Inaugural Smith Analytics Conference on April 21, 2017, in Washington, D.C., attendees will learn how to leverage the latest analytics best practices to help improve your company’s bottom line.

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March 31, 2017
Fearless Idea 31: Quantify the Power of Reputation

SMITH BRAIN TRUST — People who share copyrighted content on digital piracy sites don’t get paid or protected from lawsuits. So why do they do it? “The major motivation is building reputation in these online communities,” says Kalinda Ukanwa, one of 34 women PhD candidates at the University of Maryland’s Robert H.

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March 29, 2017
Winners and Losers in Google's Widening Ad Crisis

SMITH BRAIN TRUST — With Google gripped by a spiraling ad boycott as companies protest having their content posted alongside extremist YouTube videos, the search giant's competitors might be spotting an opportunity. Already a fresh focus has turned to the "upfronts," the annual New York City ritual in which TV

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March 15, 2017
Why Starbucks Is Dipping into Ice Cream

SMITH BRAIN TRUST — Has Starbucks figured out a way to entice its devoted morning-coffee crowd to come back later in the day? The Seattle-based retail chain is rolling out a line of ice cream coffee treats — called affogatos — at 100 stores across the country, betting that a more decade

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