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Juneteenth may be the newest federal holiday, but that doesn’t mean consumers—especially African Americans—want to see themed streamers and beverage koozies at their local supermarket and party store.

One of the world’s top schools for business research, Maryland Smith also is where students experience top-level teaching in a highly supportive community. Smith chronicles and celebrates this distinction at the end of each academic year by honoring its outstanding faculty and staff members with awards of excellence.

As the keynote speaker of the second annual Sports Business Society Conference at the University of Maryland’s Robert H. Smith School of Business, Sean Eggert, vice president of global sports marketing at Under Armour offered his thoughts about the latest marketing trends to hit the sports world and what direction he sees it moving to in the future.

Amna Kirmani, the Ralph J. Tyser Professor of Marketing at the University of Maryland’s Robert H. Smith School of Business, was named a 2022 fellow of the Society for Consumer Psychology. Her appointment was announced at the academic and practitioner group’s annual conference on March 4.

How will data analytics change how the U.S. government operates? The transformation is happening already, according to panelists at a recent Maryland Smith event.

Attendees at Maryland sporting events always have plenty of stars to watch on the playing field or court, but since Fall 2021, when fans reemerged from the pandemic lockdown, there’s been a colorful new one rising in the stands. Thomas Canary, a graduate student who finished his B.S. in marketing in December, wears his Maryland pride in the form of a flashy yellow, red, black and white suit…

Maryland Smith has solidified its status among top-tier online MBA programs with a No. 12 ranking in the U.S. News and World Report’s Best Online MBA Programs for 2022.

A Maryland Smith team with a “Big Idea” for a multi-channel market campaign for Toys For Tots took home top honors at the Digital Marketing Association of Washington/Educational Foundation’s fall 2021 Collegiate MAXI Oral Case Competition.

The Journal of Service Research, founded by Maryland Smith’s Roland Rust and sponsored by Smith’s Center for Excellence in Service, is among the most impactful journals in business studies, according to the

Industry Leaders and prominent academics will meet to discuss and share research on “Service in the World of Artificial Intelligence and Digital Technologies” in the 2021 Frontiers in Service Conference. The virtual event takes place 9 a.m. to 5 p.m. both Friday and Saturday, July 9-10.