Smith Undergrads Win Marketing Summit
A team of four undergraduates from the University of Maryland’s Robert H. Smith School of Business took home first place in this year’s Wake Forest Marketing Summit, a case competition held annually at WFU’s campus in Winston-Salem, N.C. After 10 days of preparation and two intense days of competition, the students returned triumphantly to College Park with the first place trophy and $8,000 in prize winnings.
Smith Brain Trust Delivers Bite-Sized Business Insights
COLLEGE PARK, Md. (March 26, 2015) — Working professionals with an interest in the Washington, D.C., region have a new source for bite-sized business insights, delivered weekly to their inboxes from the University of Maryland’s Robert H. Smith School of Business. Smith Brain Trust, published every Thursday, will provide commentary on the latest mergers, marketing campaigns, policy debates, investment news and business research — drawing upon the broad knowledge of the school’s faculty.
Cricket World Cup
Smith’s Gaurav Bhalla explores South Africa’s ‘Curse’ Will South Africa choke again? The question is among storylines to the 2015 Cricket World Cup, underway in Australia and New Zealand.
Smith Hosts MBA Students from Australia
For the fifteenth year, the University of Maryland's Robert H. Smith School of Business hosted 45 MBA students from Australia for a two-week USA Business & Culture Tour in January 2015. The program is the highlight of an active collaboration between the Smith School and RMIT University (the Royal Melbourne Institute of Technology), including a vibrant semester exchange program research connections, and this summer, a two-week BMGT course taught for Smith students in Melbourne by Mary Harms, clinical associate professor in marketing at Smith
Nominate Favorite Profs for Krowe Award
All faculty, program directors, deans, department chairs, alumni, and students of the University of Maryland's Robert H. Smith School of Business are invited to nominate deserving Smith School faculty members (i.e., tenured, tenure-track, Tyser Teaching Fellow, lecturer, adjunct, or Ph.D. student) for one of several Krowe Teaching Awards in areas of general excellence.
European Marketing Academy Honors Roland Rust
Roland Rust, active with research and academic institutions in England and the Netherlands, is one of two people this year to be elected a Fellow of the European Marketing Academy (EMAC).
Marketing Association Honors Smith Professor
The American Marketing Association has selected Professor Roland Rust at the University of Maryland's Robert H. Smith School of Business as an inaugural AMA Fellow in a new program that honors top marketing academics. The AMA, the largest marketing association in North America, selected Rust because of his contributions in teaching, research, practice, service and leadership.
Smith Business Close-Up: The Digital Technology Revolution
Thursday, October 16, 2014, 7:30 p.m.; Sunday, October 19, 2014, 7:30 a.m. Digital technology is changing everything these days, including the face of marketing and retailing. How is this impacting consumer behavior and what’s up next?
2010 AMA Mid-Atlantic Conference
The Robert H. Smith School of Business hosted the 2010 annual American Marketing Association (AMA) collegiate mid-Atlantic conference on Feb. 26. The Smith School’s chapter of AMA, TerpAMA, arranged for six diverse marketing companies – including Arnold Worldwide, Constant Contact Email marketing Solutions, OP Digital, National Ad Council, Williams Whittle, and Octagon Sports and Entertainment – to lead sessions and interact with students from the Smith School and other regional business schools.
Webrooming’s Threat; Goal-Pursuit in Loyalty Programs
UMD-Smith Marketing Experts Comment on Holiday Retail Trends, Tactics COLLEGE PARK, Md. – Nov. 20, 2014 – Post-recession shoppers, some cautious, others shortcutting to bargains, are increasingly “webrooming.” The tactic involves studying prices and products online, then purchasing from brick and mortar stores.