Companies that adjust their products or services based on social media feedback might as well be driving blind. Award-winning research from marketing professor Wendy W. Moe shows the correlation between unadjusted social media data and well-developed offline market research is almost zero (0.008 to be exact). 

Students at the University of Maryland’s Robert H. Smith School of Business take dozens of courses in business, but there is usually ‘that one class’ that stands out as a game changer, making a profound and lasting impact. We asked our students and alumni via Facebook to tell us about their favorite courses at Smith. Here are their top 10 courses: 1. Forensic Accounting/Fraud Aditya Yerramilli ’09 says Forensic Accounting/Fraud from Sandra Rose: “Set me up for my entire professional career.”

The University of Maryland’s Robert H. Smith School of Business is proud to welcome 22 new PhD students this fall. There are 89 total students in Smith's doctoral program, which is ranked No. 11 in the world by Financial Times (2014). Here are some fun facts about this year’s incoming PhD students:

Thursday, July 17, 2014, 7:30 p.m. | Sunday, July 20, 2014, 7:30 a.m. Fifteen current and former NFL players, including Baltimore Ravens wide receiver Torrey Smith UMD ’10, recently gathered in Baltimore for offseason training -- but not for the gridiron. They worked on their business skills under the tutelage of experts from the University of Maryland's Robert H. Smith School of Business. 

The University of Maryland’s Robert H. Smith School of Business is happy to welcome 12 new full-time faculty members to start the fall semester of 2014. New faculty joined the following areas: Accounting and Information Assurance Sebahattin Demirkan, Visiting Assistant Professor Samuel Handwerger, Lecturer (formerly adjunct faculty) Decisions, Operations and Information Technology

Right after spring final exams, 10 undergraduate students at the University of Maryland's Robert H. Smith School of Business traveled to Sydney, Australia, with Mary Harms, a clinical associate professor of marketing. The program began with an intensive two-week global marketing course taught by Harms and culminated with eight-week internships at companies such as PwC, Chubb, Otis, Nielsen, 3M, and the Greater Western Sydney Giants. 

Latecomer Strategy Propels Amazon Local Register Mobile card reader will give Amazon new access to offline consumer data, UMD Expert Says Amazon's push into a mobile payment space targeting brick-and-mortar merchants with Amazon Local Register means the online retail giant is poised to leverage new insight into offline shoppers, a University of Maryland expert says.

The Federal Trade Commission has revised its guidelines for developing apps targeting children. The move follows an FTC lawsuit against Amazon for allowing its apps to be too accommodating for children to make online purchases without parental consent.

Last week (June 26-29, 2014), academic experts and business leaders from countries around the world gathered in Miami, Florida, for the 23rd Annual Frontiers in Service Conference, hosted by the School of Business Administration at the University of Miami. 

The University of Maryland’s Robert H. Smith School of Business chapter of the American Marketing Association had a successful trip to the AMA International Collegiate Conference in New Orleans in April 2014. terpAMA was named one of the top 25 chapters for the third consecutive year, and the chapter’s Design Fellows program finished third in the conference’s case competition. In addition, Smith junior marketing major Victoria Hogan Edwards was recognized for being one of nine students nationwide to receive the Coca-Cola Global Marketing Internship this summer.