Winter Olympics 2014
Thursday, Jan. 30, 2014, 7:30 p.m. | Sunday, Feb. 2, 2014, 7:30 a.m. The world is gearing up for the 2014 Winter Olympics in Sochi, Russia. Marketers are also gearing up to capitalize on the Games. In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Hank Boyd talks about the Winter Olympics marketing opportunities.
Smith Professor Wins Best Paper Award
Wendy Moe, an associate professor of marketing at the University of Maryland’s Smith School of Business, has won the 2014 Robert D. Buzzell Marketing Science Institute Best Paper Award for her research on social media intelligence.
Smith Earns Acclaim for Research Prowess
The Robert H. Smith School of Business has expanded its reputation as a research and knowledge hub with top-25 showings in three recent worldwide rankings.
Smith School Business Summit Addresses Innovation
On March 28, 2014, at the North Marriott Hotel & Conference Center in Bethesda, Md., students, faculty and business professionals met for the third annual Smith School Business Summit. This year’s theme looked at innovation as an essential building block for the prosperity and survival of corporations. With more than 600 registered attendants, it was the largest Summit yet.
Roland Rust in NYT on GM Social Media Strategy
Smith Marketing professor Roland Rust, commenting in The New York Times this week, said General Motors' social media strategy in response to its timing and handling of an ignition switch recall is “absolutely the right thing to do.”
Amazon Web Services in Education Grant Awarded to CCB
March 24, 2014 - The Robert H. Smith Center for Complexity in Business, in cooperation with the MS Program in Marketing Analytics, is excited to announce their first Amazon Web Services in Education grant of $3,800 USD of usage credits. The grant was applied for by the Center’s Director, Dr. William Rand and will be used in Data Science, a course in Smith’s MS in Marketing Analytics curriculum. This will give the Marketing Analytics MS students a chance to analyze big data using cloud computing.
Congratulations to Top Graduating Seniors
Congratulations to the Top Graduating Seniors in each major for 2013-14! We will honor these seniors at our 14th Annual Robert H. Smith School of Business Undergraduate Awards Dinner later this semester. Dean's Leadership Award: Stephanie Graf Accounting: Kristen Ballou Finance: Hrach Kelejian Information Systems: Miles Dickinson International Business: Claire Moriarty Management: Sara Ali Marketing: Lindsay Djuhadi
GM Recall Probe Spells ‘Brand Suicide’ in Social Media Age: UMD Marketing Expert
Hot Topic Alert: March 13, 2014Attention: Business and marketing reporters and editors
Smith Marketing Professor Co-Authors ‘Social Media Intelligence’
Marketers may feel as though they are drowning in data and metrics when monitoring social media with its complexity of platforms and opinions.
Smith Marketing Faculty Among Leaders in Producing ‘Most Impactful’ Research
A number of studies published by marketing faculty at the University of Maryland’s Robert H. Smith School of Business rank as “most impactful on marketing practice,” according to a study forthcoming in the International Journal of Research in Marketing (IJRM). The rankings, in an article titled “From academic research to marketing practice: Exploring the marketing science value chain,” are determined by the opinions of marketing managers and cover publications dating back to 1982.