The American Marketing Association has selected Professor Roland Rust at the University of Maryland's Robert H. Smith School of Business as an inaugural AMA Fellow in a new program that honors top marketing academics. The AMA, the largest marketing association in North America, selected Rust because of his contributions in teaching, research, practice, service and leadership. 

Thursday, October 16, 2014, 7:30 p.m.; Sunday, October 19, 2014, 7:30 a.m. Digital technology is changing everything these days, including the face of marketing and retailing. How is this impacting consumer behavior and what’s up next? 

The Robert H. Smith School of Business hosted the 2010 annual American Marketing Association (AMA) collegiate mid-Atlantic conference on Feb. 26. The Smith School’s chapter of AMA, TerpAMA, arranged for six diverse marketing companies – including Arnold Worldwide, Constant Contact Email marketing Solutions, OP Digital, National Ad Council, Williams Whittle, and Octagon Sports and Entertainment – to lead sessions and interact with students from the Smith School and other regional business schools.

UMD-Smith Marketing Experts Comment on Holiday Retail Trends, Tactics  COLLEGE PARK, Md. – Nov. 20, 2014 – Post-recession shoppers, some cautious, others shortcutting to bargains, are increasingly “webrooming.” The tactic involves studying prices and products online, then purchasing from brick and mortar stores. 

Retailers in Delay-Negotiating Mode Risk Losing Valuable Data Access, UMD Smith Experts Say  COLLEGE PARK, Md. – Oct. 30, 2014 – Mobile commerce and marketing experts in the University of Maryland’s Robert H. Smith School of Business are available to expand on their comments, below, on strategy and implications surrounding Wal-Mart and other retailers not accepting purchases via Apple Pay and other mobile payment apps such as Google Wallet.

Officials are applying social media, such as the CDC Emergency Twitter handle, to disseminate Ebola-related information and using wireless networks to track and predict outbreak patterns and locate individuals exposed to the virus. Companies concurrently are monitoring for threats to their supply chains, such as the Ivory Coast cocoa supply.

ONLINE FORUMS PROVIDE  VALUABLE MARKETING DATA, BUT ONLY WITH THE RIGHT FILTERS By Wendy W. Moe

Roland is well-read – as in, everyone has read Roland’s research.  Roland Rust’s publications could fill an entire bookcase in McKeldin Library. His hundreds of peer- reviewed articles, the research citing his work, and his books, including Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy, have changed the world of marketing.

Thursday, October 2, 2014, 7:30 p.m.; Sunday, October 5, 2014, 7:30 a.m. Should you buy or rent? Consumers have long debated this decision when it comes to homes and cars, but a recent explosion in the rental market has provided more rental options than ever before. Everything from movies to designer handbags and dresses to jewelry and beyond can be rented. And according to new research, consumers have no problem opening their wallets to rent. 

A recent CBC Music report holds up music bands as models of good Tweeting skills, citing Atlanta rapper Waka Flocka Flame as one example with 1.3 million followers. “@wakaFlockabsm has something for everyone,” the report says. “Fun interactions with fans, inspirational quotes and weird hashtags.” Social media has become increasingly important for musicians to engage fans, promote output and subsequently lift record and concert sales — a dynamic analyzed in a recent study from the Smith School.