2019 Summer Reading List

SMITH BRAIN TRUST – The University of Maryland’s Robert H. Smith School of Business proudly presents its 16th annual Summer Reading List for Business Leaders, as recommended by faculty and staff. The 2019 edition covers history, politics, leadership and even strategies for staying focused in a volatile, fast-paced world. Deep Work By Cal Newport

2019 Best & Brightest MBAs Include Maryland Smith’s Stephanie Gomez

Poets&Quants has named Stephanie Gomez (MBA 2019) as among the world’s “2019 Best and Brightest MBAs.”

Smith Analytics Consortium Explores Future of Work

Smart machines do many things better than humans, but Deloitte executive Bill Eggers has good news for workers worried about a robot apocalypse. “This very dystopian narrative that we see, there’s no evidence for it historically,” he said March 29, 2019, at the third annual Smith Analytics Consortium thought leadership conference at the University of Maryland’s Robert H. Smith School of Business. “In every other period of technological revolution, we’ve created more jobs than we’ve lost.”

How Maryland Smith Enhances the Business Master’s Degree Via STEM

Excerpted from U.S. News & World Report’s "Best Business Schools 2020" guidebook: A rapidly growing number of schools are adding science- and tech-focused courses and programs for MBA and other graduate business students.

Wendy W. Moe Joins Maryland Smith Senior Leadership Team

COLLEGE PARK, Md. (Jan. 28, 2019) — The University of Maryland’s Robert H. Smith School of Business has appointed professor Wendy W. Moe as associate dean of master’s programs. In her new role she will serve on the dean’s senior leadership team and oversee all MBA and specialty master’s programs.

Moe Named Co-editor of Journal of Interactive Marketing

Wendy Moe, professor of marketing and director of the MS in marketing analytics at the University of Maryland's Robert H. Smith School of Business, has been named co-editor of the Journal of Interactive Marketing. 

Wendy Moe Named Co-Editor of Journal of Interactive Marketing

Wendy Moe, professor of marketing and academic director of the Master of Science in Marketing Analytics program at the University of Maryland’s Robert H. Smith School of Business, has been named co-editor-designate of the Journal of Interactive Marketing (JIM). 

10 Business Books for Your Summer Reading List

The University of Maryland’s Robert H. Smith School of Business is excited to announce some favorite books in the 14th Annual Top-10 Summer Reading List for Business Leaders for 2017, as recommended by faculty members. (1) The Undoing Project: A Friendship that Changed Our Minds By Michael Lewis (2016)

Winners and Losers in Google's Widening Ad Crisis

SMITH BRAIN TRUST — With Google gripped by a spiraling ad boycott as companies protest having their content posted alongside extremist YouTube videos, the search giant's competitors might be spotting an opportunity. Already a fresh focus has turned to the "upfronts," the annual New York City ritual in which TV networks make pitches for long-term contracts with major brands and advertising agencies based on expected audiences. And experts at the University of Maryland's Robert H.

How to Detect Fake Facebook Friends

SMITH BRAIN TRUST — Company pages on social media sites like Facebook contain real-time information for brand managers hoping to gauge customer sentiment, but only if they know how to make sense of the raw data. New research from the University of Maryland’s Robert H. Smith School of Business shows how to filter for bias, starting with a three-pronged test to identify and remove fake users.

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