Wendy W. Moe

Professor and Academic Director, MS in Marketing Analytics

3469 Van Munching Hall
(301) 405-9187
Ph.D., University of Pennsylvania

Wendy W. Moe is a Professor of Marketing and Director of the MS in Marketing Analytics at the Robert H. Smith School of Business, University of Maryland.  She is a recognized expert in online marketing and social media and is the author of Social Media Intelligence.   Professor Moe’s research has appeared in numerous leading journals.  She serves on the editorial boards for Journal of Marketing Research, Journal of Marketing and Journal of Interactive Marketing and has been recognized by the American Marketing Association as the Emergent Female Scholar and Mentor in the field of marketing with the 2010 Erin Anderson Award.  In addition to her academic work, Professor Moe has consulted for numerous corporations and government agencies, helping them develop and implement state-of-the-art statistical models in the context of web analytics, social media intelligence and forecasting.

Professor Moe has been on the faculty at the University of Maryland since 2004. Prior to that, she was on the faculty at the University of Texas at Austin. She holds a PhD, MA and BS from the Wharton School at the University of Pennsylvania as well as an MBA from Georgetown University. 

Selected Publications

Schweidel, David and Wendy W. Moe (2014), “Listening in on Social Media: A Joint Model of Sentiment and Venue Choice,” Journal of Marketing Research, 51 (4), 387-402.

Braun, Michael and Wendy W. Moe (2013), “Online Advertising Campaigns: Modeling the Effects of Multiple Ad Creatives,” Marketing Science, 32 (5), 753-767.

Moe, Wendy W. and David A. Schweidel (2012), “Online Product Opinion: Incidence, Evaluation and Evolution,” Marketing Science, 31 (3), 372-386. 

Moe, Wendy W., David A. Schweidel and Michael Trusov (2011), “What Influences Customers’ Online Comments” Sloan Management Review, Fall.

Moe, Wendy W. and Michael Trusov (2011), “The Value of Social Dynamics in Online Product Ratings Forums,” Journal of Marketing Research, 48 (3), 444-456.

Moe, Wendy W. and Sha Yang (2009), “The Impact of a New Competitive Entry on an Incumbent’s Customer Base,” Journal of Marketing, 73(1), 34-44.

Moe, Wendy (2006), "An Empirical Two-Stage Choice Model with Decision Rules Applied to Internet Clickstream Data," Journal of Marketing Research, 43 (4), 680-692.

Johnson, Eric J., Wendy W. Moe, Peter S. Fader, Steven Bellman, and Jerry Lohse (2004), "On the Depth and Dynamics of World Wide Web Shopping Behavior," Management Science, 50 (3), 299-308 (featured article).

Moe, Wendy W. and Peter S. Fader (2004), "Dynamic Conversion Behavior at e-Commerce Sites,"Management Science, 50 (3), 326-335.

Moe, Wendy W. and Peter S. Fader (2002), "Using Advance Purchase Orders to Forecast New Product Sales," Marketing Science, 21(3), 347-364.

Moe, Wendy W. and Peter S. Fader (2001), "Modeling Hedonic Portfolio Products: A Joint Segmentation Analysis of Music CD Sales," Journal of Marketing Research, 38(3), 376-385.