Smith Research
December 5, 2023
How Influencers Are Changing the Marketing Game
New research from P.K. Kannan at the University of Maryland’s Robert H. Smith of Business reveals how companies should pick influencers to maximize sales.
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How Influencers Are Changing the Marketing Game
September 15, 2023
Utilizing Data-Driven Approaches in Business
Source: MBAGRADSCHOOLS. Edited for style.
June 14, 2023
Travelers Refusing Upgrades to Sit Near Loved Ones Illustrates New Consumer Behavior Findings
This article, by Dean’s Professor of Marketing Rebecca Ratner and co-researchers Ximena Garcia-Rada and Michael Norton, was originally published at The C
May 18, 2023
Smith Researchers Address Liver Transplant Geographic Inequities
The recent overhaul of the federal policy on allocating deceased donor livers has not significantly improved geographical inequities and has led to a greater loss in viable organs, according to findings from the University of Maryland’s Robert H. Smith School of Business.
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Smith Researchers Address Liver Transplant Geographic Inequities
January 24, 2023
Retailers Can Gain From Reducing Food Waste
Even as the price of food continues to tick up and people are spending more on groceries, nearly 40% of food in the United States is being wasted – mostly by shoppers who never consume what they bought and by retailers who don’t manage to sell it.
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Retailers Can Gain From Reducing Food Waste
January 10, 2023
Why Outsourcing Sales Could Be the Key to Surviving a Hit to Demand
How do companies fare when demand for their products suddenly drops off? It’s a question many industries could face this year, as inflation continues in a tight labor market. Looking at a past demand shock has some answers, finds new research from the University of Maryland’s Robert H. Smith School…
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Why Outsourcing Sales Could Be the Key to Surviving a Hit to Demand
December 2, 2022
Study Helps Retailers Figure Out What Consumers Want Next
Retailers are constantly trying to figure out not just how to sell their current inventory, but also what to offer to consumers for the next season. Thanks to new research from a University of Maryland marketing professor, predicting what consumers want could get easier.
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Study Helps Retailers Figure Out What Consumers Want Next
December 15, 2021
New Marketing Technologies Usher In Data-Driven Growth
In a new Journal of Marketing special issue, “New Technologies in Marketing,” Maryland Smith’s Michel Wedel co-authors an editorial that outlines how academics can support marketers to deliver data-driven growth.
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New Marketing Technologies Usher In Data-Driven Growth
December 7, 2021
Can You Bank Happiness?
Can you revel in happy moments now, to soak them in and store them up to help you through future sadness? New research from Maryland Smith’s Ali Faraji-Rad finds that many people actively try to bank their happiness so they can draw on it later to cope with a sad event.
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Can You Bank Happiness?
November 29, 2021
How a Company’s Tweets Impact Its Stock Prices — Temporarily and Permanently
New research from Maryland Smith’s P.K. Kannan shows how a firm’s social media posts have big impacts on its stock price, both temporarily and permanently.
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How a Company’s Tweets Impact Its Stock Prices — Temporarily and Permanently