Smith Brain Trust

Luxury brands use legal threats and guilt campaigns to deter people from buying knockoff products. But Maryland Smith research explores a better way.

The marketing was innovative. It was clever. It was bold enough to warrant coverage in The Wall Street Journal. It was also ... creepy.

Transformational leaders can inspire individual followers to go beyond their own self-interest and benefit the group, Maryland Smith research shows.

Something is missing from the curriculum at many business schools, and that is learning how to think about the long-term impact of decisions

A new algorithm developed at Maryland Smith allows companies to stretch their budgets and optimize results when buying online display ads.

Attempting to conduct predictive modeling from sparse, binary data sets is complicated. Maryland Smith's Jessica M. Clark looks for a better way.

Financial auditors risk being sued for substandard performance. Their clients also face exposure, but differently, new Maryland Smith research shows.

It took days of pressure from airlines, passengers, and policymakers and regulators around the world before the Federal Aviation Administration announced the grounding of the Boeing 737 Max-8. Here's what's likely to happen next.

If you see an ad picturing a child's sad face, it’s likely to stir some emotions. They just might not be the feelings the organization hopes to evoke.

Conventional wisdom says innovation flows from the minds of mavericks, not protectors of the status quo. But traditionalists have a role to play.