Maryland Smith Research

May 14, 2021
Brand Reputations Rise and Fall. Managers Can Watch It in Real Time.
New research uses AI-based text analysis tool to track how a brand’s reputation rises or falls, moment by moment, on brand-related events.
Read the article : Brand Reputations Rise and Fall. Managers Can Watch It in Real Time.
May 13, 2021
Are Paid Mobile Apps Still A Thing … And Should They Be?
New research has a message for app developers: Don’t rule out introducing a paid app just because it seems like the industry is swamped by free ones.
Read the article : Are Paid Mobile Apps Still A Thing … And Should They Be?
May 13, 2021
Want To Change Behaviors At Your Organization? Use Peer Pressure.
When organizations want to make lasting changes, they should use peer pressure, finds new research.
Read the article : Want To Change Behaviors At Your Organization? Use Peer Pressure.
May 13, 2021
How To Keep Teams From Crumbling in Times of Disruption
When a team experiences any big disruption, having an environment where people feel welcome to speak up can help everyone to process shocks and to recover, finds new research.
Read the article : How To Keep Teams From Crumbling in Times of Disruption
May 11, 2021
Are Your Co-Workers Out To Get You Because You’re Paranoid?
A lot of people feel paranoid at work, especially those without power. And organizations should take note because that paranoia can turn into aggressive behaviors, finds new research.
Read the article : Are Your Co-Workers Out To Get You Because You’re Paranoid?
May 6, 2021
Here’s What Happens When New Employees Speak Up.
New employees bring fresh perspectives but whether they speak up with ideas and feedback often depends on the manager they are paired with, finds new research.
Read the article : Here’s What Happens When New Employees Speak Up.
April 27, 2021
In Accounting Research, a Move Toward the Inductive?
Data analytics and machine learning are transforming the world of accounting research.
Read the article : In Accounting Research, a Move Toward the Inductive?
April 22, 2021
How Online Ads Help You Shop Faster
New research finds online advertising can help consumers quickly find the items they want – and weed out the rest – on shopping websites.
Read the article : How Online Ads Help You Shop Faster
April 20, 2021
How Uncertain Times Can Impact Your Brand Choices
In times of uncertainty – which, with COVID-19, we’re all familiar with these days – consumers often buck the brand choices they’d normally make and gravitate toward the opposite, finds new research.
Read the article : How Uncertain Times Can Impact Your Brand Choices
April 15, 2021
When Rudeness Becomes A Matter of Life or Death
New research shows how rudeness can become deadly, interfering with doctors' decision-making and lead to misdiagnoses.
Read the article : When Rudeness Becomes A Matter of Life or Death
Back to Top