Thought Leadership

The lifeblood of a business school is its faculty, and at the University of Maryland's Robert H. Smith School of Business our faculty members are inspiring, supportive and world-class. We are attuned to a marketplace that values innovation, entrepreneurialism, analytical thinking and hard work. Our teaching and research equips students with the wisdom of business scholarship rooted in the experiential lessons of the marketplace.

August 25, 2021
Social Media’s Taliban Conundrum

The U.S. military’s abrupt Afghanistan withdrawal has left social media companies facing a complex new set of policy decisions.

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August 24, 2021
What Can Firms Learn From Online Consumer Engagement?
Ford set its sights on overtaking Tesla in the electric car market when it announced in May its competitive $40,000 price point for the new F-150 Lightning electric pickup. Scanning consumer sentiment and determining whether it succeeded in winning over popular opinion is typically a difficult…
Read the article : What Can Firms Learn From Online Consumer Engagement?
August 18, 2021
Academia, a Promised Land?

Editor’s note: For women with a science or engineering PhD, is academia a more equitable haven, compared to industry? Is it a place where gender gaps narrow in pay and promotions?

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August 10, 2021
How To Have a Better Tax Year

What can a taxpayer do now to prepare for the tax year ahead? Maryland Smith’s Samuel Handwerger recently shared some advice.

Read the article : How To Have a Better Tax Year
August 9, 2021
Is ‘Relaxed’ the New ‘Business Casual’?

Gird yourself—or, actually, don’t: The new office dress code is here, and it’s very stretchy.

Read the article : Is ‘Relaxed’ the New ‘Business Casual’?
August 4, 2021
In Robinhood’s Debut, Echoes of Facebook
Robinhood’s Nasdaq debut was concerning and lackluster. And to Maryland Smith’s David Kass, it was also familiar.
Read the article : In Robinhood’s Debut, Echoes of Facebook
August 2, 2021
Coming Soon: New Go-to-Market Strategies for New Films

If there’s one thing that can be said about Scarlett Johansson’s decision to sue Disney for releasing her latest film, “Black Widow,” simultaneously on streaming and in movie theaters, perhaps it’s this: Watch for sequels.

Read the article : Coming Soon: New Go-to-Market Strategies for New Films
July 30, 2021
How Privilege and Politics Are Affecting Disparity in Vaccine Rates

Income, educational attainment and political ideology all play into racial disparities in vaccination rates that have left African Americans more vulnerable to COVID-19, Maryland Smith researchers found.

Read the article : How Privilege and Politics Are Affecting Disparity in Vaccine Rates
July 29, 2021
Marketing Lessons Learned from the Tokyo Olympics

Watching a gathering of world-class athletes compete at the highest level has always been the main draw at the Olympic Games. But the 2020 Tokyo Olympic Games are vastly different from the Olympic Games of the past due to the everpresent gremlin of pressure.

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July 28, 2021
How Pioneering Startups in the Mobile Money Industry Defied All Odds
It’s a tale as old as time – David vs Goliath. And this classic underdog story illustrates pioneers of the global mobile money industry as well, according to new research from Maryland Smith.
Read the article : How Pioneering Startups in the Mobile Money Industry Defied All Odds