Thought Leadership

In a new Journal of Marketing special issue, “New Technologies in Marketing,” Maryland Smith’s Michel Wedel co-authors an editorial that outlines how academics can support marketers to deliver data-driven growth.

Can you revel in happy moments now, to soak them in and store them up to help you through future sadness? New research from Maryland Smith’s Ali Faraji-Rad finds that many people actively try to bank their happiness so they can draw on it later to cope with a sad event.

New research from Maryland Smith’s P.K. Kannan shows how a firm’s social media posts have big impacts on its stock price, both temporarily and permanently.

In the mood to indulge in some retail therapy? Take a seat on the couch. See a mixer that you like in the "Great British Baking Show" or a favorable shade of lipstick on an actress? Shoppable TV is here to put those products in the hands of consumers. The latest marketing method to hit the small…

Despite booming business, Facebook’s reputation has been in decline – from 2018’s Cambridge Analytica scandal  through recent revelations of the platform’

With the COVID-19 pandemic, retailers have innovated and tweaked the shopping experience to meet the demands of the moment and keep consumers safe. But even as the pandemic begins to subside, don’t be surprised if some of those changes stick around for good.

Pushback from advertisers against Google’s plans to phase out third-party cookies in its Chrome browser has forced the company to postpone to 2023. It’s a move set to shake up the recipe for online advertising and Maryland Smith’s P.K.

We know goal-setting meetings can help teams be more productive in the workplace, and, according to research from Maryland Smith’s Rebecca Ratner, they can also help you get the most out of activities in your personal life.

BRENDAN HEGARTY GRASPED EARLY in his first semester at the University of Maryland that the lectures, papers and tests of college life weren’t squaring with his constant urge to slip away to an exotic island where he could practice skydiving, bunker construction and cold-blooded s

Not to stress you out, but if you haven’t started your holiday shopping yet, you’re way behind. Thanks to manufacturing holdups, shipping delays and labor shortages throughout the supply chain, it’s going to take longer – and cost more – for retailers and consumers to get the items they want this…