Thought Leadership

The lifeblood of a business school is its faculty, and at the University of Maryland's Robert H. Smith School of Business our faculty members are inspiring, supportive and world-class. We are attuned to a marketplace that values innovation, entrepreneurialism, analytical thinking and hard work. Our teaching and research equips students with the wisdom of business scholarship rooted in the experiential lessons of the marketplace.

October 13, 2021
How Google’s Third-Party Cookie Change Will Impact Online Advertising

Pushback from advertisers against Google’s plans to phase out third-party cookies in its Chrome browser has forced the company to postpone to 2023. It’s a move set to shake up the recipe for online advertising and Maryland Smith’s P.K.

Read the article : How Google’s Third-Party Cookie Change Will Impact Online Advertising
October 12, 2021
Do This Before You Hang Out With Friends To Have More Fun.
We know goal-setting meetings can help teams be more productive in the workplace, and, according to research from Maryland Smith’s Rebecca Ratner, they can also help you get the most out of activities in your personal life.
Read the article : Do This Before You Hang Out With Friends To Have More Fun.
October 12, 2021
Pressing Play: How UMD Is Powering Up Support for Esport Gamers

BRENDAN HEGARTY GRASPED EARLY in his first semester at the University of Maryland that the lectures, papers and tests of college life weren’t squaring with his constant urge to slip away to an exotic island where he could practice skydiving, bunker construction and cold-blooded s

Read the article : Pressing Play: How UMD Is Powering Up Support for Esport Gamers
September 29, 2021
The Supply Chain Snafu – Why You Should Buy Holiday Gifts Now
Not to stress you out, but if you haven’t started your holiday shopping yet, you’re way behind. Thanks to manufacturing holdups, shipping delays and labor shortages throughout the supply chain, it’s going to take longer – and cost more – for retailers and consumers to get the items they want this…
Read the article : The Supply Chain Snafu – Why You Should Buy Holiday Gifts Now
September 2, 2021
Why 2021’s Labor Day Sales Are Likely to Disappoint
Labor Day weekend shoppers might have a little extra money to spend, but they will have to work harder to find discounts this year. Supply chain disruptions caused by the continuing pandemic and a series of severe weather events have had retailers struggling to maintain inventories and subsequently…
Read the article : Why 2021’s Labor Day Sales Are Likely to Disappoint
August 24, 2021
What Can Firms Learn From Online Consumer Engagement?
Ford set its sights on overtaking Tesla in the electric car market when it announced in May its competitive $40,000 price point for the new F-150 Lightning electric pickup. Scanning consumer sentiment and determining whether it succeeded in winning over popular opinion is typically a difficult…
Read the article : What Can Firms Learn From Online Consumer Engagement?
August 9, 2021
Is ‘Relaxed’ the New ‘Business Casual’?

Gird yourself—or, actually, don’t: The new office dress code is here, and it’s very stretchy.

Read the article : Is ‘Relaxed’ the New ‘Business Casual’?
August 2, 2021
Coming Soon: New Go-to-Market Strategies for New Films

If there’s one thing that can be said about Scarlett Johansson’s decision to sue Disney for releasing her latest film, “Black Widow,” simultaneously on streaming and in movie theaters, perhaps it’s this: Watch for sequels.

Read the article : Coming Soon: New Go-to-Market Strategies for New Films
July 29, 2021
Marketing Lessons Learned from the Tokyo Olympics

Watching a gathering of world-class athletes compete at the highest level has always been the main draw at the Olympic Games. But the 2020 Tokyo Olympic Games are vastly different from the Olympic Games of the past due to the everpresent gremlin of pressure.

Read the article : Marketing Lessons Learned from the Tokyo Olympics
July 13, 2021
Checking In on Hotels

The past year has been a wake-up call for the hotel industry, and travelers will likely start seeing its effects as they begin checking in again.

Read the article : Checking In on Hotels