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European Marketing Academy Honors P.K. Kannan

Apr 20, 2021
World Class Faculty & Research

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P. K. Kannan, the Dean’s Chair in Marketing Science at Maryland Smith, has been inducted as a fellow of the European Marketing Academy (EMAC), a recognition of outstanding contributions to the scholarship and practice of marketing and contributions to EMAC.

Kannan, who is also the associate dean for strategic initiatives at Maryland Smith, has served as the editor in chief of International Journal of Research in Marketing (IJRM) from 2018-2021, and has served as a faculty member for several years for EMAC Doctoral Consortiums.

Kannan’s research expertise is in marketing modeling, applying statistical, econometric, machine learning, and AI methods to marketing data. His current research stream focuses on digital marketing – mobile marketing, attribution modeling, media mix modeling, new product/service development and customer relationship management (CRM).

He has received numerous grants from the National Science Foundation (NSF), Mellon Foundation, SAIC, and PricewaterhouseCoopers for his work in this area and research papers have been published in Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, and International Journal of Research in Marketing. Recently, he was listed as the 11th most productive marketing researcher based on his number of publications in premier marketing journals, and was the sixth most productive researcher based on publications in top AMA journals – Journal of Marketing and Journal of Marketing Research in the years 2011-2020.  His research has also won the prestigious John Little Best Paper Award (2008) and the INFORMS Society for Marketing Science Practice Prize Award (2007). His research has also been selected as a finalist for the Paul Green Award three times (2008, 2014, 2020) and he has won the AMA/MSI Paul Root Award twice (2014, 2016).

Kannan is currently the editor in chief of the International Journal of Research in Marketing, an associate editor for Journal of Marketing Research, and serves on the editorial boards of Marketing Science, Journal of Marketing, Journal of Service Research. He has served as the Chair for the American Marketing Association SIG on Marketing Research and has chaired the INFORMS Service Science section.

He is the second Maryland Smith marketing professor to receive the distinction. Roland Rust, the David Bruce Smith Chair in Marketing at the University of Maryland’s Robert H. Smith School of Business, became a fellow in 2015.

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