How Google’s Third-Party Cookie Change Will Impact Online Advertising

Pushback from advertisers against Google’s plans to phase out third-party cookies in its Chrome browser has forced the company to postpone to 2023. It’s a move set to shake up the recipe for online advertising and Maryland Smith’s P.K. Kannan says it will be felt by advertisers, consumers and Google alike.

Maryland Smith Partners with Ghana’s Ashesi University for Faculty Development

The University of Maryland’s Robert H. Smith School of Business has recently established a partnership with Ashesi University, a private university in Accra, Ghana. This partnership will first involve a yearlong faculty development program, focused on enhancing Ashesi’s scholarship of teaching and learning. The initiative also taps Maryland Smith faculty in the top 2% of the most-cited scholars and scientists worldwide and ranked No. 16 in the University of Texas at Dallas’ Top Worldwide Business School Rankings.

What Can Firms Learn From Online Consumer Engagement?

Ford set its sights on overtaking Tesla in the electric car market when it announced in May its competitive $40,000 price point for the new F-150 Lightning electric pickup. Scanning consumer sentiment and determining whether it succeeded in winning over popular opinion is typically a difficult process. But new research from Maryland Smith found a way.

Coming Soon: New Go-to-Market Strategies for New Films

If there’s one thing that can be said about Scarlett Johansson’s decision to sue Disney for releasing her latest film, “Black Widow,” simultaneously on streaming and in movie theaters, perhaps it’s this: Watch for sequels. And as the industry enters its new era, watch for spinoff effects, too, as movie marketing evolves, says P.K. Kannan, the Dean’s Chair in Marketing Science at the University of Maryland’s Robert H. Smith School of Business.

How Amazon Prime Day Has Evolved

SMITH BRAIN TRUST – This week’s seventh iteration of Amazon Prime Day reportedly generated more than 250 million item purchases across 20 countries. This included more than $1.9 billion in third-party sales, including through the event’s two-week lead-up, by mostly small and medium-size businesses.

Pajamas vs Pantsuits: The New Work Attire

What’s the right look for returning to the workplace? Professional or casual? The answer is both, according to Maryland Smith’s Jie Zhang and P.K. Kannan. In an interview with the Baltimore Sun, Zhang and Kannan discussed the evolution of work attire after 15 months of many professionals working from home and weighed in on the ongoing debate on what to wear to the office.

European Marketing Academy Honors P.K. Kannan

P. K. Kannan, the Dean’s Chair in Marketing Science at Maryland Smith, has been inducted as a fellow of the European Marketing Academy (EMAC), a recognition of outstanding contributions to the scholarship and practice of marketing and contributions to EMAC.

Maryland Smith Marketing Faculty Recognized for Research, Mentoring

The marketing department at the University of Maryland’s Robert H. Smith School of Business was recently recognized for prolific research over the last decade by the American Marketing Association (AMA), a leading industry organization. Individual faculty members were recognized for their contributions and for outstanding mentorship to students and junior scholars.

The Other Side of Mobile App Adoption

New research shows higher app adoption among hotel chains could be linked to lower spending among lower level loyalty customers, who are more likely to use apps to get the best deals.

P. K. Kannan, Dean's Chair in Marketing Science, will briefly introduce how consumer behavior has changed during the pandemic and what the implications are for marketing strategies in the short term and the longer term.

Learn how marketing/retailing has been affected and what he sees as structural changes. How should firms orient themselves going forward? Which trends are going to dominate, which media will have higher importance and which media's importance will wane? He will cover implications for customer focus, digital marketing and marketing budgets.




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