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Business moves fast in the 21st century. Smith Brain Trust can help you keep pace with bite-sized business insights on the latest headlines. With expertise in nearly every industry and region, we can point you to the news you need to know and explain why it matters. Check this feed for regular updates, and follow us on Twitter @SmithBrainTrust.

Sep 21, 2017

Ted LeonsisDuring his University of Maryland visit on Sept. 19, 2017, Washington Wizards and Capitals owner Ted Leonsis shared lessons from his youth and career as an entrepreneur and philanthropist. Here are six quotes from the inaugural Robert G. Hisaoka Speaker Series, made possible through a gift from Robert G. Hisaoka to the Dingman Center for Entrepreneurship at the Smith School.Read more...

Sep 19, 2017
World Class Faculty & Research

It may be reassuring to think that China, with sheer economic might, could turn some screws on North Korea, bring that country to heel and protect the world from potential aggression. Reassuring, yes, but it's also unrealistic, says the Smith School's Gary Cohen. "China is reluctant to go deeper into sanctions against North Korea for two reasons," says Cohen. Read more...

Sep 15, 2017
World Class Faculty & Research

The massive Equifax data breach has pulled the lid off the credit repository industry and now is drawing fresh scrutiny on the scarcely regulated firms that hold sway over the financial lives of millions of people. The Smith School's Clifford Rossi explains how the breach could transform the industry. Read more...

Sep 14, 2017
World Class Faculty & Research

Markets will respond when President Trump nominates a new Federal Reserve chairperson in January 2018. But Wall Street legend and financial historian Henry Kaufman said the reason the decision matters so much has more to do with the Fed’s recent failures than its successes. “The Federal Reserve has vaulted itself into a position of high prominence not because of its achievements, but because of its shortcomings,” Kaufman writes in his latest book, which he discussed on Sept. 13, 2017, at the Smith School. Read more...

Sep 11, 2017
World Class Faculty & Research

You can recognize that iconic, bright yellow Cheerios box in an instant. But a U.S. trademark court says that's not reason enough to grant the cereal maker an exclusive claim to the color. The case illustrates how tricky it is to trademark a color, though a number of firms have done it, and even more have tried and failed. The Smith School's Henry C. Boyd III explains why. Read more...

Sep 08, 2017
World Class Faculty & Research

Send a text and you could miss one: Fox Sports is rolling out, new 6-second television commercials for the start of the NFL season. The move to exceptionally short ad spots comes after the network saw a dip in viewership last season, to 16.5 million, from 17.9 million the season before. But the move is about much more than ratings, says the Smith School's Michel Wedel. Read more...

Sep 05, 2017
World Class Faculty & Research

As our social lives increasingly flow from the real world to the online world, does it logically follow that, eventually, our shopping habits will flow that way as well? Or are our online social pursuits likely to make us too busy to spend time on shopping? In recent research, the Smith School's Michael Trusov and several co-authors posed those questions. Read more...

Sep 01, 2017
World Class Faculty & Research

Among the lasting effects of a catastrophic natural disaster like Hurricane Harvey is one that is undeniably positive: Knowledge. It's an understanding of what is needed in the wake of a disaster, which efforts worked and which failed, and how to be better prepared. The Smith School's Sandor Boyson has long studied how Walmart, FedEx and other big companies have adapted their disaster planning. Each mega-disaster brings its own challenges, Boyson says, and with each one new lessons are learned. He discusses what lessons Harvey might bring. Read more...

Aug 24, 2017
Experiential / Reality-based Learning

Incoming MBA students at the Smith School have a big day on Friday. Working in teams, they will stand in front of a panel of judges from PepsiCo and present ideas for boosting beverage sales at wholesale clubs like Costco and BJ’s. The third annual MBA Orientation Live Case Competition, designed to slingshot students into the full-time MBA program, will require data analysis, teamwork and strategic thinking. But students will also need public speaking and presentation skills. Here are five tips to wow PepsiCo or any other tough audience. Read more...

Aug 23, 2017
World Class Faculty & Research

Departing General Electric CEO Jeffrey Immelt is a household name to investors on Wall Street, while Uber, scandal-ridden and operating at loss, reportedly is positioning for an initial public offering. This week's news that Immelt is Uber's new-CEO frontrunner caught some observers off-guard. But others, including Smith School professors Brent Goldfarb and David Kass, see the rationale. Goldfarb also detailed a laundry list of Uber fixes for Immelt — if he does take the helm. Read more...


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