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MBA Monte Carlo Night February 22, 2014 Ritz Carlton, Washington, D.C.

Holiday shopping season is about to enter full swing and retailers are doing their best to lure customers. With a little comparison-shopping, consumers can score some great deals.  

A Smith doctoral candidate’s recent findings that guide marketers to focus beyond an online customer’s “last click” have drawn prestigious recognition from the Marketing Science Institute (MSI). 

According to the American Marketing Association, the world’s most productive marketing researchers over the past five years include Smith School professors Michael Trusov, Michel Wedel and Jie Zhang

If you’ve got it, don’t flaunt it. That’s the conclusion Smith School researchers came to when they studied how people display the brands they use. 

First it was The New York Times. Then The Baltimore Sun. Now The Washington Post has followed suit, requiring online readers to buy a subscription.

Decision makers in public and private sectors should be paying attention to and leveraging chatter on a platform like Twitter to better connect and resonate with the masses.

It’s not often that a lecture on advertising effectiveness begins with a primer on biology. But for Michel Wedel, Pepsico Professor of Consumer Science, learning about how customers respond to ads begins with learning how a customer actually sees.

COLLEGE PARK, Md. - Amna Kirmani, professor of marketing for the University of Maryland’s Robert H. Smith School of Business, has been elected to serve as president the Association of Consumer Research, effective Jan. 1, 2014.

Air dates: Thursday, September 12, 2013, 7:30 p.m.; Sunday, September 15, 2013, 7:30 a.m.

Twitter, Facebook, discussion blogs, review sites – consumers are out there talking about businesses and products, and those business should be paying attention. How can marketers monitor these online conversations use it to their advantage?