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Wendy Moe, an associate professor of marketing at the University of Maryland’s Smith School of Business, has won the 2014 Robert D. Buzzell Marketing Science Institute Best Paper Award for her research on social media intelligence.
The Robert H. Smith School of Business has expanded its reputation as a research and knowledge hub with top-25 showings in three recent worldwide rankings.
On March 28, 2014, at the North Marriott Hotel & Conference Center in Bethesda, Md., students, faculty and business professionals met for the third annual Smith School Business Summit. This year’s theme looked at innovation as an essential building block for the prosperity an
Smith Marketing professor Roland Rust, commenting in The New York Times this week, said General Motors' social media strategy in response to its timing and handling of an ignition switch recall is “absolutely the right thing to do.”
March 24, 2014 - The Robert H. Smith Center for Complexity in Business, in cooperation with the MS Program in Marketing Analytics, is excited to announce their first Amazon Web Services in Education grant of $3,800 USD of usage credits. The grant was applied for by the Center’s Director, Dr.
Congratulations to the Top Graduating Seniors in each major for 2013-14! We will honor these seniors at our 14th Annual Robert H. Smith School of Business Undergraduate Awards Dinner later this semester.
Dean's Leadership Award: Stephanie Graf
Accounting: Kristen Ballou
Finance: Hrach Kelejian
Hot Topic Alert: March 13, 2014Attention: Business and marketing reporters and editors
Marketers may feel as though they are drowning in data and metrics when monitoring social media with its complexity of platforms and opinions.
A number of studies published by marketing faculty at the University of Maryland’s Robert H. Smith School of Business rank as “most impactful on marketing practice,” according to a study forthcoming in the International Journal of Research in Marketing (IJRM).
The PhD program at the Robert H. Smith School of Business at the University of Maryland, College Park, is No. 11 in the world and No. 8 in the U.S., according to new rankings by The Financial Times.