News

Thursday, October 16, 2014, 7:30 p.m.; Sunday, October 19, 2014, 7:30 a.m.

Digital technology is changing everything these days, including the face of marketing and retailing. How is this impacting consumer behavior and what’s up next? 

The Robert H. Smith School of Business hosted the 2010 annual American Marketing Association (AMA) collegiate mid-Atlantic conference on Feb. 26.

UMD-Smith Marketing Experts Comment on Holiday Retail Trends, Tactics 

Retailers in Delay-Negotiating Mode Risk Losing Valuable Data Access, UMD Smith Experts Say 

COLLEGE PARK, Md. – Oct. 30, 2014 – Mobile commerce and marketing experts in the University of Maryland’s Robert H.

Officials are applying social media, such as the CDC Emergency Twitter handle, to disseminate Ebola-related information and using wireless networks to track and predict outbreak patterns and locate individuals exposed to the virus.

ONLINE FORUMS PROVIDE  VALUABLE MARKETING DATA, BUT ONLY WITH THE RIGHT FILTERS

By Wendy W. Moe

Thursday, October 2, 2014, 7:30 p.m.; Sunday, October 5, 2014, 7:30 a.m.

A recent CBC Music report holds up music bands as models of good Tweeting skills, citing Atlanta rapper Waka Flocka Flame as one example with 1.3 million followers. “@wakaFlockabsm has something for everyone,” the report says. “Fun interactions with fans, inspirational quotes and weird hashtags.”