About Us

Creating a Better World Through Business

Business has long been a driver of social value. Whether developing and disseminating new advances in healthcare, keeping homes warm and food cool, or providing technology to connect people on opposite sides of the globe, business has done a lot of good. We think it has the potential to do even more.

The Center for Social Value Creation (CSVC) embodies a passionate mission: educate, engage and empower Smith students to create a better world through business. We imagine a future where companies, communities, society and the natural world collectively thrive. Social value creation is about using the tools of business to help us get there. Through courses, programs, and industry collaborations we prepare students to be business leaders able to advance economic, social and environmental prosperity. Our work is rooted in five principles for better business.

And, we’re not in this alone. The business and higher-education landscape have evolved, demonstrating the world is ready for a new way of thinking. Today, 75% of CEOs invest in sustainable products and services, and 71% of businesses are planning how to engage with the U.N. sustainable development goals. On the higher education side, more than 80% of the top 30 ranked business schools host social value or sustainability-oriented centers and research. By many measures, the importance of sustainability and social value creation is on the rise.

Leadership & Staff

Nima Farshchi

Nima Farshchi

Director, Center for Social Value Creation
John Chickering

John Chickering

Executive Advisor, Center for Social Value Creation
Kristin Fallon

Kristin Fallon

Executive Advisor, Center for Social Value Creation

Joanna Ihm
Research & Development Intern

Joanna Ihm is a sophomore undergraduate student pursuing a dual degree in information science and operations management & business analytics (OMBA). She is excited by the intersection of emerging technologies and businesses, involving artificial intelligence and business/music data analytics. Her vision for CSVC is to promote the value of research in the Smith community on how businesses can create a positive societal impact. Her favorite pastimes include snowboarding, reading at cafes, designing shoes, and thrifting sustainably with friends.

Anjali Kalra
Research Intern

Anjali Kalra is a junior undergraduate student double majoring in marketing and finance. She was recently inspired to switch her major from biology and join the Smith community after spending the summer interning at Abbott Pharmaceuticals and learning more about their marketing and advertising efforts. In her free time, she enjoys spending time outdoors hammocking, skiing, traveling, and hiking.

Soda Lo
New Projects Development Intern

Soda Lo is a sophomore undergraduate student studying international business and operations management business analytics (OMBA) with a minor in global poverty. Her dream would be to work for an international organization providing infrastructural and developmental aid to impoverished West African countries. She immediately felt drawn to the CSVC’s mission statement of “creating a better world through business”, and is excited to coordinate programs that merge business, sustainability, and impact! In her free time, Lo loves to travel, catch up on reading, or hang out with her friends and family.

Gianna MarianiGianna Mariani
Digital Media and Marketing Intern

Gianna Mariani is a senior undergraduate student majoring in marketing and supply chain management. She is fascinated by the way marketing and supply chain management intersect and ultimately impact a consumer’s experience with a brand. She is drawn to anything that allows her to be innovative and creative, and is a member of the Strategic Design and Innovation Fellowship within Smith to further develop her creative skills specifically through the marketing lens. In her free time, Mariani loves to read, listen to podcasts, exercise, or cook with her family.

Lee-Ellen Myles
Graduate Assistant

Lee-Ellen Myles is a first-year dual Master of Business Administration and Master of Public Policy student. Prior to graduate school, Myles supported the University of Maryland's sustainability initiatives, primarily within the Office of Sustainability and Department of Dining Services. She is passionate about environmental justice, food sustainability and climate change mitigation. Myles enjoys traveling, hiking, visiting farmers markets as well as spending time with her friends, family and pets.

Peterson Njamunge
Graduate Assistant

Peterson Njamunge is a first-year MBA student. Prior to joining Smith, he worked in operations and program management, helping nonprofits leverage technology to improve internal processes and program outcomes. In his free time, Njamunge likes to watch EPL soccer and college basketball.

Crystal Pinckney
Events Manager Intern

Crystal Pinckney is a junior information systems and marketing double major at the Robert H. Smith School of Business. Her passions include entrepreneurship, sustainability, and climate change. She feels most connected with the United Nations sustainable development goal “life below water” as she thinks it is important to preserve marine life. Pinckney would love to work closely with the United Nations and hopes to also own her own company one day. Her interests include traveling, trying new foods and touring new museums.

Isabella Roccograndi
Chief of Staff

Isabella Roccograndi is a Plus One student in the Marketing Analytics program. Her passion for marketing stemmed from her fascination with food packaging, and how the differences in branding can affect a company’s success. She has a passion for social media, graphic design, and living a healthy lifestyle. In her free time, Roccograndi loves to workout, spend time with friends, and go on walks on the B&A trail with her family.

Faculty Affiliates

Faculty affiliates include adjunct and research faculty at the Robert H. Smith School of Business who integrate content, teach courses or conduct research in the realm of social value creation.

Management & Organization

Nicole M. Coomber

Nicole M. Coomber

Assistant Dean of the Full-Time MBA Program
Associate Clinical Professor
David A. Kirsch

David A. Kirsch

Associate Professor
Paulo Prochno

Paulo Prochno

Assistant Dean, Part-Time MBA, and Online Programs
Clinical Professor
James Sanders

James Sanders

Lecturer, Management & Organization
Robert M. Sheehan, Jr.

Robert M. Sheehan, Jr.

Academic Director of the EMBA Program
Lecturer

Logistics, Business & Public Policy

Sandor Boyson

Sandor Boyson

Research Professor Emeritus
Rachelle Sampson

Rachelle Sampson

Associate Professor
Bennet A. Zelner

Bennet A. Zelner

Associate Professor

Marketing

Rosellina Ferraro

Rosellina Ferraro

Associate Professor
Mary Beth Furst

Mary Beth Furst

Associate Clinical Professor
Amna Kirmani

Amna Kirmani

Area Chair
Ralph J. Tyser Professor of Marketing
Roxanne Lefkoff

Roxanne Lefkoff

Associate Chair
Clinical Professor
Rebecca Ratner

Rebecca Ratner

Dean's Professor of Marketing

Accounting & Information Assurance

Samuel Handwerger

Samuel Handwerger

Lecturer

Decision, Operations & Information Technologies

G. “Anand” Anandalingam

G. “Anand” Anandalingam

Ralph J. Tyser Professor of Management Science
Wedad J. Elmaghraby

Wedad J. Elmaghraby

Area Chair
Dean’s Professor of Operations Management
Shreevardhan Lele

Shreevardhan Lele

Clinical Professor Emeritus
Siva Viswanathan

Siva Viswanathan

Dean's Professor of Information Systems

College of Arts & Humanities

Sun Young Lee, Assistant Professor

Sun Lee’s research interests focus on corporate social responsibility (CSR), and specifically on businesses’ creation of social value and generation of positive social impacts. Her research interests include communication strategies to attenuate consumer skepticism, visual strategies in CSR messages, the co-creation of social value through CSR activities, and the effects of CSR practices in a crisis context. She also teaches a course on public relations and corporate social responsibility.

CONTACT US

Center for Social Value Creation
3440 Van Munching Hall
Robert H. Smith School of Business
College Park, MD 20742

Email: csvc@umd.edu
Phone: 301-405-9454

Back to Top