Professional Staff

Holly DeArmond, MBA '17, Managing Director

Holly DeArmond

Holly DeArmond joined the Dingman Center in September 2012 as assistant director of events and marketing. In 2014, DeArmond was named associate director of the Center and in 2019 she was named managing director. DeArmond's primary focus is leading the Dingman Center in support of its mission to build a community that discovers, equips, connects and celebrates entrepreneurs. Key responsibilities include oversight of center operations; venture programs; brand positioning; and external relations. DeArmond also develops and maintains relationships with donors, board members, EIRs, the Smith School community and other campus and regional partners.

DeArmond first joined the University of Maryland in 2007 as the associate director of University Marketing. Her primary responsibility was the management of the University’s largest annual event, Maryland Day. The event is hosted by 8,000 University volunteers and is attended by more than 75,000 people. In this role, DeArmond helped coordinate the planning and implementation of more than 400 events and managed such items as the marketing materials, event budget and campus-wide planning committees. In addition to Maryland Day, she assisted in a variety of strategically targeted marketing initiatives including the university’s branding campaign, “Fear the Turtle.” While she was involved in most aspects of the campaign from brainstorming to implementation, DeArmond's main role was to manage and execute the campaign media buy.

Previously, DeArmond worked for Cohn & Wolfe, a New York City-based strategic marketing public relations firm with offices worldwide. She served on multiple pharmaceutical accounts including GlaxoSmithKline's Paxil CR, Avandia and the Vaccines Franchise. On these accounts, DeArmond assisted in the planning and implementation of a number of public relations and government affairs campaigns, including the PR campaigns for the U.S. Food & Drug Administration approvals of two new pharmaceuticals.

DeArmond received a Bachelor of Science degree in communications from the University of Tennessee at Knoxville and an MBA from UMD's Robert H. Smith School of Business. While her roots are deep in east Tennessee, she currently lives in Annapolis, Md. with her husband, Davy and their Portuguese water dog, Crockett. 

Brent Goldfarb, Academic Director

Brent Goldfarb

Brent Goldfarb is an associate professor of management and entrepreneurship in the Department of Management and Organization at the University of Maryland's Robert H. Smith School of Business. In 2014, Goldfarb was appointed academic director to direct research and education programs for the center. In addition to teaching to popular #RealEntrepreneurship course, he is the faculty lead for the AdVenture Challenge: China and was responsible for designing the revamped curriculum for the course. Read full bio »

Sara Herald, MBA '11, Director of Venture Development

Sara Herald

Sara Herald is the center's director of venture development and an adjunct faculty member in the Smith School's Department of Management and Organization. She joined the Dingman team in January 2016 as associate director for social entrepreneurship after leading Smith's social entrepreneurship initiatives at the Center for Social Value Creation. Recently, Herald gave a TEDx talk titled, All the Social Ladies: Bridging the Gender Gap in Entrepreneurship

Through courses and extracurricular programs, Herald works with students, faculty, and other stakeholders to promote the economic potential and social impact of triple-bottom-line businesses.  She leads Smith's involvement in programs such as the Maryland Social Entrepreneur Corps and the Do Good Challenge, as well as an initiative around opportunities to launch worker-owned cooperatives in College Park. Herald also serves as the University of Maryland's Change Leader for the Ashoka U Changemaker Campus network.

Herald joined the Smith School in 2013 after several years as a strategy consultant for social enterprises and technology start-ups. Previously, she was director of the U.S. office for StepOne Ventures in San Francisco, Ca., helping clients synthesize value propositions, explore new business models, and successfully navigate cross-cultural issues. She holds an MBA from the Smith School (2011) and graduated magna cum laude from Georgetown University with a BA in Spanish and English. 

Stan Smith, Venture Investment Manager

Stan Smith

Stan Smith joins the University of Maryland as a venture investment manager, which is a dual appointment between UM Ventures and the Dingman Center for Entrepreneurship. In this role, he will identify, recruit, screen, and coach growth seed-stage investment opportunities for Dingman Center Angels and the Maryland Momentum Fund, an early-stage investment fund that backs startup companies formed within the University System of Maryland. He is also charged with developing relationships on behalf of the university with investors and other strategic partners to drive better access to capital and increase the likelihood of success of the university’s entrepreneurial endeavors. Prior to joining Maryland, Smith served as a venture investor for Syncom Venture Partners, where he helped to invest capital from a $275 million multi-stage media and communications venture capital fund. In addition, Smith has more than 15 years of experience in business development, mergers and acquisitions, strategic planning, and investment banking for companies including Yahoo!, Overture, Universal Studios, and Merrill Lynch. 

Lottie Byram, Venture Programs Manager

Lottie Byram

Lottie Byram is the venture programs manager at the Dingman Center for Entrepreneurship. In addition to running all of the student entrepreneurship programs, she supports and guides early-stage entrepreneurs across campus to dream big, to embody the courage and creativity of entrepreneurship, and to develop their ideas into viable ventures. Prior to joining the team in fall 2019, Byram led operations and evaluation at Circus Harmony, a social circus in St. Louis, Missouri dedicated to making social change through the teaching and performing of circus arts. 

Byram's work as an entrepreneur, researcher, and project manager in violence prevention and social arts has taken her throughout the country and around the world. She is committed to empowering people from all walks of life to be well and achieve their highest potential. She holds an MPH from George Washington University and a BA in anthropology magna cum laude from the University of Georgia.

Haley Mates

Haley Mates, Events & Marketing Manager

Haley Mates joined the Dingman Center for Entrepreneurship in October 2020 as the events & marketing manager. She is a Maryland Smith alum herself and graduated cum laude from the design fellows track with a dual degree in marketing and supply chain management in 2014. Read full bio »

Rudy Lamone

Rudolph P. Lamone, Founder

Rudolph P. Lamone is the founder and member of the board of advisors of the Dingman Center for Entrepreneurship and a professor emeritus at the Robert H. Smith School of Business, University of Maryland, College Park. From 1973 to 1992, Lamone served as the dean of the Robert H. Smith School of Business and as the first chair of the program in entrepreneurship. Read full bio »

Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
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College Park MD 20742