Viewer Discretion Advised: How Gender Enters the Picture When Audiences Rate Movies

Professor David Waguespack warns against relying solely on average ratings when choosing a movie, particularly if it stars a woman. In groundbreaking research, he reveals how gender affects movie ratings, shedding light on biases in audience perceptions and their impact on box office revenues.

Groundbreaking AI Technology Uses People’s Eye Movements to Predict Their Decisions

Professor Michel Wedel and team introduce RETINA, an AI-driven eye-tracking innovation predicting decisions from eye movements in seconds. Detailed in 'Predicting Consumer Choice From Raw Eye‑Movement Data,' the technology offers insights for marketing and beyond.

How Mafia Crackdowns Drive Competition and Innovation in Local Economies

The Italian Mafia is synonymous with organized crime and some of the country’s most powerful groups wield fearsome power across the world. Their strongholds start at the municipal level. Pablo Slutzky, a finance assistant professor at the Smith School of Business, studies how the mafia’s presence impacts local economies.

When Firms Internalize Political Stigma

The Unite the Right Rally in Charlottesville, Va., in 2017 stigmatized local employers by creating the impression that strongly anti-diversity attitudes put on display by white supremacists were widespread in the community. Employers sought to counteract this “stigma by association” by dramatically increasing the extent to which they included pro-diversity language in their job advertisements. This is according to research by Assistant Professor of Management and Organization Reuben Hurst at the University of Maryland’s Robert H. Smith School of Business.

Earnings Reports Aren't Just for Investors – Consumers Care, Too

Publicly traded companies’ quarterly earnings announcements aren’t just for investors – consumers are also absorbing earnings news and making purchasing decisions accordingly, finds new research from the University of Maryland’s Robert H. Smith School of Business. The research, from Michael Kimbrough, accounting professor and area chair of Smith’s accounting and information assurance department, looks at how stakeholders beyond investors respond to earnings reports and what that means for firms.

How Influencers Are Changing the Marketing Game

New research from P.K. Kannan at the University of Maryland’s Robert H. Smith of Business reveals how companies should pick influencers to maximize sales.

Mega Firms are Big Innovators

Some of the country’s biggest companies are also its biggest innovators, finds a new working paper from the National Bureau of Economic Research that examines U.S. patent data, co-authored by professor Serguey Braguinsky of the University of Maryland’s Robert H. Smith School of Business.

Utilizing Data-Driven Approaches in Business

Source: MBAGRADSCHOOLS. Edited for style.

Smith School Research Helps Minor League Baseball Players Swing for the Fences

Ever since the Oakland Athletics’ ‘Moneyball’ days, participants at the highest level of America’s national pastime have relied on statistics, looking for an edge on the competition. Now, research from the University of Maryland’s Robert H. Smith School of Business is helping Minor League Baseball players do the same.

Mapping the Cocaine Supply Chain

A team of UMD researchers is studying how to map and disrupt the cocaine supply chain. The research is supported by the National Science Foundation (NSF) and is led by the Smith School’s S. Raghu Raghavan.

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