Super Bowl Ads 2023: Overindulging on Food, Drink and Celebs

The stars were out Sunday night during Super Bowl LVII at State Farm Stadium—and not just the injured Patrick Mahomes leading the Kansas City Chiefs to a comeback win over the Philadelphia Eagles, or the pregnant Rihanna pumping up the crowd during the halftime show. Famous folks also showed up on the golf course, in human resources, at Dunkin’ and even in the fridge.

Retailers Can Gain From Reducing Food Waste

Even as the price of food continues to tick up and people are spending more on groceries, nearly 40% of food in the United States is being wasted – mostly by shoppers who never consume what they bought and by retailers who don’t manage to sell it.

Why Outsourcing Sales Could Be the Key to Surviving a Hit to Demand

How do companies fare when demand for their products suddenly drops off? It’s a question many industries could face this year, as inflation continues in a tight labor market. Looking at a past demand shock has some answers, finds new research from the University of Maryland’s Robert H. Smith School of Business.

Keep Your Cash: Your Kids Prefer Virtual Money

The term “cash is king” refers to the belief that cash is more important than any other form of currency. Motley Fool says cash is invaluable because it gives individuals, businesses and investors the flexibility to get through tough times and to potentially take advantage of opportunities. But does cash matter to your kids?

Study Helps Retailers Figure Out What Consumers Want Next

Retailers are constantly trying to figure out not just how to sell their current inventory, but also what to offer to consumers for the next season. Thanks to new research from a University of Maryland marketing professor, predicting what consumers want could get easier.

Airlines Failing in Customer Service: Smith Experts Explain its Roots and Strategies for Passengers

AAA’s prediction for 54.6 million Thanksgiving weekend travelers would push travel in the United States to 98 percent of pre-pandemic volume. But it may not be enough to reserve airport parking spaces beforehand or allocate extra time for TSA lines.

For Retailers, the Holiday Shopping Season Looks Lackluster

Continuing a trend that has been building for the past several years, retailers started their Black Friday holiday promotions well before the traditional post-Thanksgiving shopping day this year.

Smith Undergrad is Racing to Success on Social Media

Oscar Casasola ’24 is working toward obtaining his finance, marketing and management degrees, but his career as a social media influencer is already off to the races.

Lifting Others up and Going Viral on Social Media

Ava Cyruli ’22 needed an outlet to fill the void left by stepping away from her dancing career, so she turned to weightlifting. Now, she’s sharing what she’s learned along the way with thousands of people online.

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