Joseph Reiff Directory Page
Joseph Reiff
Assistant Professor
PhD, Anderson School of Management, UCLA
Professor Reiff researches consumer judgment and decision-making, with a focus on choices that promote people’s wealth, health, and psychological well-being. He collaborates with a range of organizations—including Fortune 500 technology companies, large hospital systems, and early-stage start-ups—to design field experiments that assess how different marketing tactics shift important consumer decisions, such as retirement savings and charitable giving. His research often addresses policy issues with the goal of developing actionable solutions to benefit society at large.
Reiff’s research has been published in the Journal of Marketing Research, Organizational Behavior and Human Decision Processes, Psychological Review, and Proceedings of the National Academy of Sciences. He is a team scientist at the Behavior Change for Good Initiative at Wharton and a member of the Nudge Unit at UCLA Health. He holds a PhD in behavioral decision making from the UCLA Anderson School of Management. Prior to graduate school, he worked at the Federal Reserve Bank of Chicago.
Selected Publications
*Bogard, J. E., *Reiff, J. S., Caruso, E. M., & Hershfield H. E. (2024). Social inferences from choice context: Dominated options can engender distrust. Organizational Behavior and Human Decision Processes, 183, 104337.
Bergstrom, T., Reiff, J. S., Mogilner, C., & Hershfield H. E. (2024). A broad view of time predicts greater subjective well-being. Personality and Individual Differences, 225, 112663.
Reiff, J. S., Dai, H., Beshears, J., Milkman, K. L., & Benartzi, S. (2022). Save more today or tomorrow: The role of urgency in pre-commitment design. Journal of Marketing Research.
*Reiff, J. S., *Zhang, J., Gallus, J., Dai, H., Pedley, N., Vangala, S., Leuchter, R., Goshgarian, G., Fox, C. R., Han, M., & Croymans, D. (2022). When peer comparison information harms physician well-being. Proceedings of the National Academy of Sciences of the United States of America, 119(29).
Gallus, J., Reiff, J. S., Kamenica, E., & Fiske, A. P. (2021). Relational incentives theory. Psychological Review, 129(3), 586-602.
Reiff, J. S., Hershfield, H. E., & Quoidbach, J. (2020). Identity over time: Perceived similarity between selves predicts well-being 10 years later. Social Psychological and Personality Science, 11(2), 160-167.
Remedios, J. D., Reiff, J. S., & Hinzman, L. (2020). An identity-threat perspective on discrimination attributions by women of color. Social Psychological and Personality Science, 11(7), 889-898.
Hershfield, H. E., John, E. M., & Reiff, J. S. (2018). Using vividness interventions to improve financial decision making. Policy Insights from the Behavioral and Brain Sciences, 5(2), 209-215.
Pepall, L., & Reiff, J. S. (2017). Targeted advertising and cumulative exposure effects: The impact of banning advertising to children in Quebec. Review of Industrial Organization, 51(3), 235-256.
Pepall, L., & Reiff, J. S. (2016). The Veblen effect, targeted advertising, and consumer welfare. Economics Letters, 145, 218-220.
Honors & Awards
- Behavioral Science and Policy Association Best Paper, 2023.
- Graduate Research Fellowship, National Science Foundation, 2017-2022.
News
Balaji Padmanabhan is among the earliest professors to bring machine learning into an MBA program. Sining Song’s research explores…
Insights
