Joseph Reiff Directory Page

Joseph Reiff

Joseph Reiff

Assistant Professor

PhD, Anderson School of Management, UCLA

Joseph Reiff, assistant professor of marketing, researches consumer judgment and decision making. His research interests include consumer trust, social influence, farsighted decision making, and prosocial behavior. He collaborates with a range of organizations—from Fortune 500 technology companies to large hospital systems to early-stage start-ups—and together they design and implement experiments to evaluate how different marketing tactics affect consumer behavior. His overarching goal is to help organizations identify and implement policies that improve individuals’ health, wealth, and psychological well-being. His research has appeared in journals including the Journal of Marketing Research, Psychological Review, and Proceedings of the National Academy of Sciences. He holds a PhD in behavioral decision making from the UCLA Anderson School of Management. He is a recipient of the National Science Foundation Graduate Research Fellowship. Prior to graduate school, he worked at the Federal Reserve Bank of Chicago.

Selected Publications

Reiff, J. S., Dai, H., Beshears, J., Milkman, K. L., & Benartzi, S. (2022). Save more today or tomorrow: The role of urgency in pre-commitment design. Journal of Marketing Research.

*Reiff, J. S., *Zhang, J., Gallus, J., Dai, H., Pedley, N., Vangala, S., Leuchter, R., Goshgarian, G., Fox, C. R., Han, M., & Croymans, D. (2022). When peer comparison information harms physician well-being. Proceedings of the National Academy of Sciences of the United States of America , 119(29).

Gallus, J., Reiff, J. S., Kamenica, E., & Fiske, A. P. (2021). Relational incentives theory. Psychological Review, 129(3), 586-602.

Reiff, J. S., Hershfield, H. E., & Quoidbach, J. (2020). Identity over time: Perceived similarity between selves predicts well-being 10 years later. Social Psychological and Personality Science, 11(2), 160-167.

Remedios, J. D., Reiff, J. S., & Hinzman, L. (2020). An identity-threat perspective on discrimination attributions by women of color. Social Psychological and Personality Science , 11(7), 889-898.

Hershfield, H. E., John, E. M., & Reiff, J. S. (2018). Using vividness interventions to improve financial decision making. Policy Insights from the Behavioral and Brain Sciences , 5(2), 209-215.

Pepall, L., & Reiff, J. S. (2017). Targeted advertising and cumulative exposure effects: The impact of banning advertising to children in Quebec. Review of Industrial Organization, 51(3), 235-256.

Pepall, L., & Reiff, J. S. (2016). The Veblen effect, targeted advertising, and consumer welfare. Economics Letters, 145, 218-220.

Honors & Awards

Behavioral Science and Policy Association Best Paper, 2023

Graduate Research Fellowship, National Science Foundation, 2017-2022


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