Marketing Pioneer P.K. Kannan Named Distinguished Scholar-Teacher
Skeptics pushed back in 1998 when marketing professor P.K. Kannan introduced a digital content revenue model at the University of Maryland’s Robert H. Smith School of Business. “This is pure science fiction,” one peer reviewer wrote. “This is so futuristic that it doesn’t have any basis in reality.”
Wedel, Kannan Receive Marketing Research Award
Research into data analytics by marketing professors Michel Wedel and P.K. Kannan at the University of Maryland’s Robert H. Smith School of Business has captured the MSI H.
Why Amazon’s Rivals Love Prime Day
SMITH BRAIN TRUST – Amazon's Prime Day summer sale, now in its third year, is becoming something the e-commerce giant might not have intended. It's becoming a big day for its rivals. The midsummer hype about deals online is having an impact beyond Amazon's seemingly endless website, says P.K. Kannan, professor of marketing at the University of Maryland's Robert H. Smith School of Business.
Is Facebook the Next Netflix?
SMITH BRAIN TRUST – It looks like Facebook has been sending friend requests to Hollywood.
Amazon Deal Stirs Things Up for Blue Apron
SMITH BRAIN TRUST – For Blue Apron, Amazon's blockbuster deal to acquire Whole Foods couldn't have come at a worse time, says Jie Zhang, marketing professor at the University of Maryland's Robert H. Smith School of Business.
The Freemium Economy: How Companies Can Get You To Pay Up
SMITH BRAIN TRUST – What could be better than free? For companies with a freemium business model – Spotify, Dropbox, Hulu and The New York Times are examples – it’s a key question. Can a company increase its number of paying customers when a free version is available? And if so, how?
Why Snapchat’s OMG IPO Is Raising Eyebrows
SMITH BRAIN TRUST – When Jonathan Aberman thinks about Snap Inc.
Yahoo's Got a Plan, But Does Verizon?
SMITH BRAIN TRUST – The fate of Verizon's $4.83 billion offer for long-struggling Yahoo has been murky since a pair of massive breaches was revealed last year.
One Big Question About the AT&T-Time Warner Deal
SMITH BRAIN TRUST — AT&T's proposed $85.4 billion acquisition of Time Warner could be the first of a string of similar mergers to come.
Feature Fatigue Creeps As Apple Targets Fitbit
SMITH BRAIN TRUST — The Fitbit-led fitness wearable market has been growing worldwide by more than 65 percent a year, and Apple is looking to gain a piece of the action. It’s been highlighting the fitness functionalities in its forthcoming Series 2 Watch.