Smith Research

Big regulatory shifts and advancing technology in healthcare call for big shifts in healthcare marketing, where creating value for patients is paramount, say researchers at Maryland Smith’s Center for Health Information and Decision Systems.

Online daily deal platforms can see a direct correlation between the amount of bargaining power and platform size with merchants, new research shows.

How many streaming entertainment options are too many? A new study examines what industry leaders must do to hold the spotlight.

Regret is usually thought of as a bad thing, but new research identifies conditions when it can benefit companies as well as consumers.

There’s a lot marketers can learn from the text we create on social media. New research explains how.

Companies win when you put their branded mobile apps on your smartphone. But if the goal is to maximize firm value, new research suggests good, better and best ways to approach design.

Research explores how companies can structure innovation tournaments to drive meaningful results.

Advancing technology has opened new possibilities for customer service delivery, giving companies more options when setting strategy.

Allowing smartphone customers to bundle themselves boosts profitability for service providers, Maryland Smith research shows.

Consumers love getting something for nothing. The marketing strategy works great to grow revenue when done right but sometimes backfires.