Smith Research
November 19, 2020
How Moving Helps Global Charities
New research finds people who move more are more connected with the world and donate more to charities outside their local area.
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How Moving Helps Global Charities
October 13, 2020
Reversing the Groupon Effect
New research points to when Groupon deals don't signal weakness and when they benefit businesses. in business strategy.
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Reversing the Groupon Effect
September 29, 2020
What You See Is What You Click
How people look at search engine results might not happen the way advertisers think it does, according to new research.
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What You See Is What You Click
September 16, 2020
How Consumers Responded to COVID-19
New research offers a conceptual framework for examining threats and how they impact consumer behavior.
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How Consumers Responded to COVID-19
September 16, 2020
Can We Make Food Healthier By Changing Its Packaging?
What would happen if the nutritional info wasn't tucked away on the back of a package, but was right up front?
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Can We Make Food Healthier By Changing Its Packaging?
September 3, 2020
Why Buzzworthy Companies Should Up Their Ad Budgets
Word-of-mouth is seen as free advertising, but new research says it can be a sign to spend more on ads.
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Why Buzzworthy Companies Should Up Their Ad Budgets
June 2, 2020
How Campaigns Can Get Voters to the Polls
New research breaks down the most effective ways for campaigns to spend their marketing budgets to sway voters and get them to the polls to vote, this year likely to show up as polarized social media messaging.
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How Campaigns Can Get Voters to the Polls
May 4, 2020
Why Purchases Aren’t Made Alone Anymore
With so many choices to make throughout the customer journey, people are turning to their “traveling companions” for guidance, says new research.
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Why Purchases Aren’t Made Alone Anymore
April 17, 2020
How to Have a Successful Crowdfunding Campaign
Maryland Smith researchers have figured out the three phases of crowdfunding and the critical factors during each to drive effective campaigns and yield the best results.
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How to Have a Successful Crowdfunding Campaign
April 3, 2020
How To Make the Most of Online Reviews
New award-winning research explains how consumers use online reviews and how marketers can make the most of them.
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How To Make the Most of Online Reviews