Smith Brain Trust

Addressing #MeToo requires more women leaders; the backlash to #MeToo could create the opposite. Smith School experts offer advice for would-be mentors in the changed environment.

To win elections, there is a right way for political campaigns to spend their money, according to new research. Smith School professor Lingling Zhang and a co-author studied U.S. presidential campaigns for elections from 2004 through 2012.

Online retail platforms dominate ecommerce. But in crowded markets, how can vendors stand out and maintain a competitive edge? Smith School professor Jie Zhang says vendors benefit from being in multiple places.

Public firms grow faster and respond better to positive demand shocks in the first five years after an initial public offering than firms that stay private, new research co-authored by Smith School professor Liu Yang shows.

Wall Street traders make the most money when they do their best to stay under the radar of other traders by making their trades slow and steady. Research co-authored by Smith School professor Yajun Wang shows why.

The name Volvo has long conjured up an image of safety. But the fatal crash involving an autonomous Uber vehicle puts the brand in new peril, says Smith School reputation expert Roland Rust.

The Soviet Union rattled the United States and triggered a Space Race in 1957 with the launch of Sputnik. Back on Earth in 2018, Smith School professor Anil K. Gupta sees a different kind of race emerging.

Research from Smith School professor Yajin Wang shows that luxury consumption triggers antisocial behavior, but only if the luxury product is perceived as rare and exclusive and is used in front of other people.

It happens. Sometimes companies let their customers down. And when they do, they need to fix it fast, says Janet Wagner of the University of Maryland's Robert H. Smith School of Business.

Our connections influence how innovative we are at work. Smith School professor Vijaya Venkataramani says the network of your "alters" — the people you turn to for problem-solving advice — can also help you become more creative.