Smith Brain Trust

The burgeoning secondary market of online business-to-business (B2B) auction platforms connect retailers to deeper pools of buyers for their unsold or returned inventory.

Pressure to deliver quarterly returns can drive managerial myopia. Recent studies link the short-termism to Wall Street culture and dynamics. But a deeper analysis tells a different story.

Reluctant consumers have three main ways to resist advertising. They can avoid it, contest it or look within themselves for empowerment. But marketers have tricks of their own.

Online content creators who want to keep people reading should start by making them angry or anxious, Maryland Smith research shows.

Equal pay for equal work. It’s a simple notion, but one that’s surprisingly hard to implement without buy-in from upper management and quantitative tools for decision support.

What is the best way to tax the wealthy in America? Maryland Smith's Kislaya Prasad offers two guiding principles.

Be careful about investing in something that seems exciting because you use it, entrepreneurship professors Brent Goldfarb and David A. Kirsch write in their new book.

Stock buybacks have found themselves in various crosshairs of late, and it’s got Maryland Smith’s David Kass shaking his head. Buybacks, he says, are not the problem.

The crisis over tainted heart drugs made in China and sold in the U.S. had an oddly familiar ring to it for Maryland Smith’s Clifford Rossi. But it wasn’t a previous medical drug crisis that crept to mind for him.

'If you are in India, deepen your commitment and your market penetration. And, if you are not currently in India, figure out a strategy to be in India.'