Researchers have struggled with using characteristics-based factor models to summarize cross-sections of stock returns. Homing in on a few characteristics was seen as a potential solution. But new Maryland Smith research has other ideas.
Influence is happening at all levels across social networks online and marketers are scrambling to figure out the best people to target to spread their messages. New research has a better way to find them.
What Online Retailers Get From Recommendation Lists
New research shows with online shopping, retailers’ use of recommendation systems increases their overall sales and consumer click-throughs and conversion rates. The effect is greatest for mobile shoppers.