Maryland Smith Research

February 15, 2021
Correcting the Course of Factor Models
Researchers have struggled with using characteristics-based factor models to summarize cross-sections of stock returns. Homing in on a few characteristics was seen as a potential solution. But new Maryland Smith research has other ideas.
Read the article : Correcting the Course of Factor Models
February 5, 2021
How Corporate Taxes Benefit the Greater Good
New research shows how to best design corporate taxes and subsidies to spur companies to innovate in ways to have the greatest social impact.
Read the article : How Corporate Taxes Benefit the Greater Good
January 21, 2021
Who Wins With Sponsored Content Advertising?
Media platforms fiercely competing with other outlets for ad dollars should be cautious when evaluating the profitability of this new ad format, finds new research.
Read the article : Who Wins With Sponsored Content Advertising?
January 8, 2021
Are Your Colleagues Influencing Your Investment Decisions?
When and how employees choose to participate their company's employee stock purchase plans might depend on what their colleagues do.
Read the article : Are Your Colleagues Influencing Your Investment Decisions?
January 5, 2021
How to Find the Right Influencers
Influence is happening at all levels across social networks online and marketers are scrambling to figure out the best people to target to spread their messages. New research has a better way to find them.
Read the article : How to Find the Right Influencers
January 5, 2021
How Sellers Can Better Understand Demand
For B2B sellers, knowing how much the buyer is willing to pay is difficult. New research from Maryland Smith is helping to figure it out.
Read the article : How Sellers Can Better Understand Demand
December 17, 2020
Why it Takes More Than Just Good Timing to Succeed in the Market
Some traders time the market, others look for signs to get the most bang for their buck. But what’s the best method? Both, says new research.
Read the article : Why it Takes More Than Just Good Timing to Succeed in the Market
December 17, 2020
Getting to the Bottom of Discount Rate Variation
New research is important for understanding which economic forces might move expected stock returns in the first place.
Read the article : Getting to the Bottom of Discount Rate Variation
December 15, 2020
How To Make Better Decisions Without All the Information
How do you make good decisions when you don’t have all the information in front of you? New research lays out a framework to learn from indirect or incomplete information to make better decisions.
Read the article : How To Make Better Decisions Without All the Information
December 15, 2020
What Online Retailers Get From Recommendation Lists
New research shows with online shopping, retailers’ use of recommendation systems increases their overall sales and consumer click-throughs and conversion rates. The effect is greatest for mobile shoppers.
Read the article : What Online Retailers Get From Recommendation Lists
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