Sports Management Program

In collaboration with the Robert H. Smith School of Business, the School of Public Health’s Department of Kinesiology, and Maryland Athletics, the Sports Management Program aims to develop undergraduate leaders with the skills, foundational knowledge and educational opportunities to pursue careers and professional opportunities in the sports industry.

Program Goals

  1. Gain foundational knowledge and skills necessary to pursue careers and professional opportunities in the field of sports management.
  2. Identify and evaluate career opportunities in sports management, demonstrating a deep understanding of the industry's diverse career paths and job requirements.
  3. Develop and implement effective networking strategies to establish professional relationships with industry leaders, organizations, and colleagues within the sports industry.
  4. Expand professional career development skills through experiential and co-curricular learning opportunities.

Beyond the Classroom

Students in the Sports Management Program will be invited to participate in exclusive programming opportunities to expand their network and knowledge of the sports management industry. Examples of programming include, site visits, fireside chats, sports industry career fairs, networking nights and even attending sporting events!

Interest Form – Sign up to learn more!

Program Faculty & Staff

Sue Sherburne

Sue Sherburne

Adjunct Faculty
Faculty Director, Sports Management Program
Tori Shay

Tori Shay

Associate Director, Sports Management Program
Joshua Liu

Joshua Liu

Undergraduate Program Assistant, Sports Management Program

Please direct all inquiries to

Sports Management Advisory Council

The Sports Management Advisory Council is made up of esteemed University of Maryland alumni and friends who work or are closely connected to the sports management industry. The goal of SMAC is to leverage the expertise and insights of our alumni council members to provide strategic guidance, expand networks and partnerships, and offer mentorship and leadership to students within the Sports Management Program. This collective effort aims to enhance the program's alignment with industry trends, foster valuable collaborations, and empower students and emerging professionals to thrive in their careers in the sports management field. We thank each of the following individuals for their contributions to our program.

Tish Carmona ’17
Contractual Marketing Manager

Benjamin Eidelberg ’15
Director, Basketball Strategy and Analytics
Washington Wizards

Danny Frank ’87
Senior VP, Client Entertainment & Ticketing Services

Jim Harris
Vice President for University Relations
President of University of Maryland College Park Foundation

Neil Hofman ’09
Vice President, Ticketing & Premium Seating
Philadelphia Flyers

Wayne Kimmel ’92
Managing Partner
SeventySix Capital

Rachel Levitt ’22
Manager, Marketing and Communications
Nucleus Advisors

Ashley Miller ’08
Senior Manager, Group Sales
Washington Wizards

Mike Morrison ’88
VP Sports Betting & Fantasy

Bradley Polkowitz ’23
League Sports Betting Analyst
National Football League

Steve Schanwald ’77
Former Executive Vice President
Chicago Bulls

Jon Schwartz ’97
Head of Sports
Prosek Partners

Amanda Shank ’05
Vice President of Business Development
Ripken Baseball

Doron Tamari ’11
Director, International Marketing & Innovation
BSE Global

Ted Towne ’08
Chief Financial Officer
Washington Nationals

Gary Williams ’68
Former UMD MBB Coach
2002 National Champion

Since joining the Sports Management Program, I have gained so much experience and knowledge that will help me navigate the high expectations and fast-paced environment of the sports industry. One of the best parts of the program is the countless opportunities that we have as SMP members to network with industry professionals, tour different facilities and venues, and even travel to cities such as Philadelphia to learn from the best in the industry.

Zoe Melonas

Kinesiology ’25

About the Sports Management Program

The Sports Management Program consists of four 3 credit courses that must be completed with a C (2.0) or above to complete the program. There are three required courses and one elective course where students can choose from a variety of options that best fit their personal learning goals.

Required Courses

  • BMGT383: The Business of Sports (Fall) 3 credits
  • BMGT483: Sports Management Program Capstone (Spring) 3 credits
  • BMGT350: Marketing Principles and Organization 3 credits
  • BMGT355: Foundations of Marketing for Non-Business Majors 3 credits

BMGT350/355 and the elective can be taken at any time before graduation. BMGT383 and BMGT483 need to be taken with your cohort, unless an exception is granted (abroad, etc.).


Students will choose one elective from the following list:

  • BMGT468T: Special Topics in Management and Organization; Creativity for Business Leaders and Entrepreneurs Outdoor Edition 3 credits
  • JOUR479X: Special Topics in Data Gathering and Analysis; Sports Data Analysis and Visualization 3 credits
  • JOUR479A: Special Topics in Data Gathering and Analysis; Basketball Analytics 3 credits
  • KNES243: Sports Finance & Business Intelligence 3 credits
  • KNES487: Women, Sports, and Culture 3 credits
  • BMGT384: Sports Management Experiential Learning Practicum 3 credits - In Development for Fall 2024

Petitioned Course Option 3 credits

Once accepted into the program, students may petition an alternative course to be used as an elective to the Sports Management Program. Petitions should explain how the course concepts in the proposed course relate to the Sports Management Program learning outcomes and the student’s career path. Petitions will only be accepted from students who are admitted to the Sports Management Program. Internship for credit courses will only be accepted if the internship experience happens after the student is accepted into the program.

Each December, applications will open to admit the next cohort of the Sports Management Program. Applications will be due the following February.

To be considered for the Sports Management Program, all students must meet the following criteria:

  • Current UMD College Park undergraduate (all majors) with at least 2 remaining semesters once admitted.
  • Students must have a minimum of a 3.0 cumulative GPA
  • Students must have completed 30 credits by the end of Spring 2024
  • Must have the flexibility to complete 12 total credits of coursework

The application includes the following components:

  1. Basic information (name, major, etc.)
  2. Four short answer questions (250 words or less)
  3. Resume
  4. Academic plan
  5. Unofficial transcript

Applications will be reviewed by a committee of current students, faculty and staff. Upon review, selected students will be invited for an interview.

Want to Learn More?

Fill out our interest form to get updates on SMP’s recruitment events and application deadlines.

See what the current cohort is up to and follow us on our Instagram and LinkedIn.

This November, I was able to travel to Ann Arbor to attend the Michigan Sport Business Conference and represent the Sports Management Program. I connected with numerous sponsors interested in supporting Maryland's sports management efforts, and was able to promote our program to a number of professionals and attendees. I was recognized on stage as a Big Initiative award winner, which is given to five outstanding student leaders throughout the country who have achieved an exceptional level of success in the sports industry. It was an honor to represent SMP at the conference and I'm excited to apply all that I learned to even further develop the program for future cohorts!

Joshua Liu

Finance and Marketing ’24

Frequently Asked Questions

The Sports Management Program is an immersive experiential learning initiative designed to provide students with practical, hands-on exposure to the sports industry. This program is not a minor or a major. It comprises a concentrated set of courses curated to provide students with valuable and marketable experience in the industry.

KNES287 is restricted to students who have less than 45 credits. If you are admitted to the Sports Management Program, have not yet completed KNES287, and have more than 45 credits, we can give you a permission stamp to complete KNES287

Yes! Transfer students who are admitted to the University of Maryland for Fall 2024 will be able to apply to the program. Applications for newly admitted transfer students will re-open at the beginning of July and will be due mid-August. We will also have virtual information sessions just for transfer students throughout the summer! Check back for more information in July!

Eligibility Requirements for Newly Admitted Transfer Students:

To be considered for the Sports Management Program, all newly incoming transfer students must meet the following criteria:

  • Confirmed incoming UMD College Park undergraduate student for Fall 2024 (all majors) with at least 2 remaining semesters.
  • Students must have a minimum of a 3.0 cumulative GPA from their prior institution.
    • If the student has a University of Maryland GPA from taking summer/winter or pre-college coursework, the prior institution GPA and UMD GPA will be combined.
  • Students must have completed 30 college credits at the time of application.
  • Must have the flexibility to complete 12 total credits of coursework before graduation.

Students who go abroad can still participate in the Sports Management Program, however students must have the time in their academic plans to take all required coursework. SInce BMGT383 is a fall only course and BMGT483 is a spring only course, you must be admitted to the program with no less than two years left until graduation in order to complete all requirements and go abroad for a semester.

Contact Us

Questions? Contact us at

Back to Top