Why Smith?

• Develop data analytics and AI expertise through a comprehensive graduate curriculum.
• Apply what you learn through experiential learning projects using real-world business data
• Learn from faculty whose research is advancing data analytics.
• Collaborate with peers from diverse academic backgrounds through team-based projects.

Who Is the Master of Science in Business Analytics & AI For?

Data-Driven Problem-Solvers

The Master of Science in Business Analytics & AI is designed for recent graduates from a diverse set of backgrounds who have an interest in using data to tell a story and solve complex business problems. You'll build the technical and strategic skills needed to apply AI responsibly, uncover meaningful insights from data and help organizations make informed decisions.

No prior coding or technical experience is required. You'll develop your quantitative skills throughout the program, including optional bridge coursework before classes begin.

Ideal candidates include:

• Analytical thinkers who want to solve business problems with data.
• Recent graduates seeking specialized expertise in data analytics and AI.
• Student-athletes interested in careers in sports analytics.
• Computer science graduates seeking applied business experience.

No matter your professional or academic background, you'll graduate with proficiency in AI and data analytics, the ability to generate data-driven business insights and communication skills to explain complex findings to others.

What Will You Learn in the Master of Science in Business Analytics & AI Program?

Develop the Skills Driving the Future of Business

The Master of Science in Business Analytics & AI curriculum emphasizes critical thinking, preparing you for roles that continue to experience strong market demand. Through coursework and experiential projects, you'll learn the best ways to communicate your insights to influence organizational decision-making.

Apply What You Learn

You’ll develop these skills through: 

• Experiential learning
• Machine learning projects
• Business case studies
• Portfolio-building projects

By graduation, you’ll be proficient in using AI and analytical tools to make informed decisions and solve complex business challenges.

Explore the Curriculum

Career Outcomes

Prepare for High-Growth Analytics and AI Careers

81% of Smith’s recent master’s in business analytics graduates secured employment within 180 days of graduation and report an average salary of $87K. As business analysts advance in their careers, they can earn an average annual wage of $150K.

Sources: UMD Smith Office of Career Services (2025); ZipRecruiter (2026)

View Employment Report

Analytics Bridge Program

If you need a refresher for your coding and quantitative skills, our Analytics Bridge Program can help you get up to speed. Take mini-courses and workshops in math, statistics, R, Python, SQL and other key skills so you can begin the program with confidence.

Learn From Faculty Shaping the Future of Business Analytics & AI

Teaching that Translates into Real-World Impact

At the Robert H. Smith School of Business, you’ll learn from faculty who are experts in their field. From consumer science to machine learning, their research influences organizations, informs public policy and brings the latest in business analytics and AI to the classroom.

Sujin Kim is the academic director of the program.

How Is AI Integrated Throughout the Curriculum?

Apply AI as a Strategic Business Tool

In the Master of Science in Business Analytics & AI program, you’ll learn to use AI responsibly to make informed business decisions while developing the communication, judgement and strategic thinking skills that technology can’t replace. 

AI-powered tools you’ll use:

• Agentic AI and Generative AI
• Amazon Web Services (AWS)
• Google Analytics
• Large Language Models (LLMs)
• Power BI
• Tableau 

By graduation, you’ll be able to combine AI with strategic thinking and human insight to overcome complex business challenges and create measurable business value.

Have More Questions?

The Smith School's Graduate Admissions Office is here to help. Whether you have questions about the curriculum, admissions requirements, application process, or student experience, we’re happy to help you determine if the Master of Science in Business Analytics & AI is the right fit for your goals.

Schedule a Consultation