News
SMITH BRAIN TRUST — Company pages on social media sites like Facebook contain real-time information for brand managers hoping to gauge customer sentiment, but only if they know how to make sense of the raw data. New research from the University of Maryland’s Robert H.
WOMEN LEADING WOMENMarch 30, 2017, 6-9 p.m.Frank AuditoriumUniversity of Maryland’s Robert H. Smith School of Business
Victor Mullins, associate dean of the undergraduate program at the University of Maryland's Robert H. Smith School of Business, recently interviewed Fatou Fall ’17 to discuss her involvement with Global Consulting Fellows and how it is part of her SMITH JOURNEY.
SMITH BRAIN TRUST — Public companies — owned by shareholders with stock — have the advantage of being able to easily tap into financial markets when they need money, either by selling more equity as stock or often by issuing portions of their debt as bonds.
WASHINGTON, D.C. (March 14, 2017) — Federal employees and their spouses will receive a 30 percent tuition discount when they qualify for select graduate programs at the University of Maryland’s Robert H. Smith School of Business through a new agreement with the U.S. Office of Personnel Management.
SMITH BRAIN TRUST — Brands like Nantucket Nectars, Ben & Jerry's, Toms Shoes, Burt's Bees and Lifeway have thrived against bigger, longer-established competitors.
COLLEGE PARK, Md. (March 13, 2017) — Two influential women in the finance industry will speak 6 p.m. March 27, 2017, at a women’s conference hosted by the Ed Snider Center for Enterprise and Markets at the University of Maryland’s Robert H. Smith School of Business.
On Thursday, March 9, 2017, the Smith Business Academy at the University of Maryland’s Robert H.
SMITH BRAIN TRUST — Social media users post millions of “likes” and comments every year on brand pages for everything from AAA to Zyrtec. That’s a potentially rich source of information for marketers trying to gauge customer sentiment, but built-in biases create challenges.
SMITH BRAIN TRUST — The car you rented as part of your auto-share club reeked of cigarette smoke and a cross-country roadtrip worth of crumbs littered the seats and floor. There was a slight and mysterious stickiness on the gear shift.