Economists point to rural Africa, India, China and Eastern Europe as the next big frontiers for multinational corporations. But to be successful in rural developing markets, companies need to customize their approach to the local market in all aspects of their business strategies.
Smith School professor Debra Shapiro started a one-year term as president of the Academy of Management during the professional association’s annual meeting Aug. 7-11, 2015, in Vancouver, British Columbia, Canada.
Nearly 30 years ago, Andy Burness, MBA ’81, created a self-manned public relations firm, launching campaigns to bring awareness little-known, world-changing ideas. The firm, Burness, has helped its clients protect the Amazon rainforest, fight hunger and childhood obesity, promote agricultural research for African families, and showcase innovation in community colleges.
The big winner of Tuesday’s Democratic presidential debate — at least in the Twitterverse — wasn't even on the stage. Republican frontrunner Donald Trump gained 60,000 followers with his live tweets during the event. But does it matter? Smith School professor Wendy W. Moe and a colleague from the University of Maryland journalism school are developing a tool to help make sense of social media data.
Robert H. Smith ’50 came to the University of Maryland as an undergraduate student with passion for real estate development and quest for adventure. “The person who is afraid to take risks and make mistakes will never achieve everything of which he or she is capable,” he said more than 60 years later during a 2008 commencement address at his alma mater.