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New Scholarship and Record Crowd Highlight 2026 William D. Bradford Awards Banquet

The Smith School marked record attendance at its 33rd annual William D. Bradford Awards Banquet, honoring diversity and leadership. The event introduced the Peggy Young Inaugural Scholarship, recognized student awardees and featured keynote speaker Psyche Williams-Forson and alumni panelists celebrating resilience and community.

Smith Research

Where GenAI Consumer Research is Likely Headed

Generative AI expands access to consumer research but risks biased, generic findings detached from real behavior, Roland Rust and Ming-Hui Huang say. They identify democratization, the “average trap” and model collapse as growing threats, urging human-centered methods to prevent synthetic, nonhuman results.

Top News

Smith Giving Day Support Surpasses Last Year

The University of Maryland’s (UMD) annual 24-hour fundraising event, Giving Day, invites alumni,

Smith Research

Debate Training May Help Employees Rise as Leaders, New Research from Smith’s Hui Liao Shows

A study co-authored by Smith School professor Hui Liao finds debate training boosts leadership advancement by increasing assertiveness. Published in the Journal of Applied Psychology, the research shows structured training helps participants emerge as leaders and earned a 2025 Academy of Management award.

Grad Students Place First in Americas, Win Silver Worldwide in Global Supply Chain Competition

Graduate students from the University of Maryland’s Robert H. Smith School of Business placed first in the Americas region and won silver overall at the 2025 Global Sustainability Supply Chain Student Competition for developing an AI-driven, low-carbon logistics platform supporting small and medium-sized enterprises.

Student

Undergrad Student on Doing the Dirty Work with Junk Removal Business

Matthew Allen ’26 turned a hand-me-down pickup truck into Two Dudes Junk Removal, a growing Maryland business. The finance major balances classes at the University of Maryland’s Robert H. Smith School of Business with expansion plans, aiming to take his company statewide after graduation.

Merrill College, Smith School Launch ‘Business of Journalism in the Age of AI’ Webinar Series

The University of Maryland’s Merrill College of Journalism and Smith School of Business are launching a 10-part webinar series beginning March 27 focused on sustaining journalism in the age of artificial intelligence, featuring industry leaders and supported in part by JPMorganChase.

Annual Embassy Day Provides Immersive Global Opportunity for Students Without Leaving the Country

Nearly 80 Robert H. Smith School of Business students visited embassies along Washington’s Embassy Row for the Center for Global Business’s annual Embassy Day, gaining firsthand insight into global economies, trade relationships and business cultures from representatives of nine countries.

‘Artificial Intelligence and Career Empowerment’ Enrollment Surpasses 50K

In less than a year, the University of Maryland’s Robert H. Smith School of Business has enrolled more than 50,000 learners worldwide in its free online Certificate in Artificial Intelligence and Career Empowerment, launched in May 2025 to boost AI literacy and support career transitions.

How Shared Directors Can Prevent the Post-Investment Squeeze in Supply Chains

This article was written by Rebecca Hann and Musa Subasi.

Legacy Terp Returns to Campus to Lead Smith’s Advancement Team

Jennifer Goforth BSOS ’94, a West Coast native with deep family ties to Maryland, has returned to campus as chief development officer at the Robert H. Smith School of Business. She will advance the university’s Forward campaign and support Dean Prabhudev Konana’s strategic priorities.

Tata Innovation Dialogue connects students with industry leaders

The Center for Social Value Creation hosted its annual Tata Innovation Dialogue on Oct. 22, 2025, featuring Tata Consultancy Services executive P.C. Thomas and Michael McCabe. The event connected 100 students with industry leaders to explore technology, retail innovation and global internship opportunities.
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