Michael Trusov Named to MSI 2020 Scholar Class

Maryland Smith marketing professor Michael Trusov was named to the 2020 class of Marketing Science Institute (MSI) Scholars, a select group of 35 mid-career faculty, considered among the “most prominent marketing scholars in the world,” by the American Marketing Association group.

The MSI Scholars program was established in 2018. It brings together a cohort of academics, recognized for their individual excellence in scholarship, from across marketing disciplines to strengthen ties between scholars and MSI. Scholars are chosen by a selection committee, based on their field service and leadership; research citations and impact; and research quantity, quality and relevance.

Trusov’s research interests include digital marketing and analytics, text analysis, social networks, eye-tracking and data mining. Prior to his doctoral studies, he worked in the field of software development and IT consulting, specializing in marketing automation, database management, Internet applications and e-commerce.

Trusov is also the academic director of the MS in Marketing Analytics Program and teaches digital analytics. He earned his PhD from the Anderson School of Management at UCLA and also holds master’s degrees in computer science and business administration.

Those selected for the 2020 MSI Scholars Class are invited to participate in a multi-day conference retreat, where participants present research and build relationships with each other and MSI members for future collaboration.