The Smith School’s marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact. Two faculty members recently received major awards.
Rebecca Hamilton, associate professor of marketing, received the 2010 American Marketing Association (AMA) Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor. The award is given annually at the AMA Winter Educators’ Conference to a female marketing professor who has made significant research contributions in terms of publications in leading journals and working papers under review as well as for teaching and service contributions to her department. Wendy Moe, associate professor of marketing, received the award in 2009.
Michael Trusov, assistant professor of marketing, received the 2011 Paul E. Green award for his paper "Determining Influential Users in Internet Social Networks,” co-authored with Anand Bodapati and Randolph E. Bucklin. The Paul Green Award recognizes the article in the Journal of Marketing Research demonstrating the greatest potential to contribute significantly to the practice of marketing research.
Research from the Smith School’s marketing department was recently featured inResearch@Smith.