Faculty Impact Articles

RouteSmart Technologies, founded by Smith School professors Bruce Golden, Michael Ball, Larry Bodin, and Arjang Assad, was acquired by FedEx. The route optimization company, built on academic research, will continue operating independently under FedEx Dataworks with plans for global expansion.

The Smith School has awarded 2025 Smith Internal Research Grants to 20 faculty-led teams to support high-impact research in areas including AI, entrepreneurship, labor markets, corporate communication, and online learning, fostering innovation across disciplines.

Smith School professors earned AI research seed grants from UMD’s AIM Institute. Louiqa Raschid and Eaman Jahani will use AI for public health; Lauren Rhue will explore legal limits of AI-generated content. AIM awarded 22 grants across interdisciplinary categories.

Smith School associate professors Liye Ma and Bobby Zhou were named 2024 MSI Scholars by the Marketing Science Institute, recognizing their influential research. The honor fosters collaboration among mid-career marketing academics, shaping the field’s future through scholarship and real-world impact.

Rebecca Ratner, dean’s professor of marketing, is serving as president of the Association for Consumer Research, leading efforts to expand member engagement, professionalize operations and amplify research impact. She will deliver her presidential address at ACR 2025 in Washington, D.C.

Smith School professor Vijaya Venkataramani, a 2024 Distinguished Scholar-Teacher Award recipient, shared insights on workplace creativity during her lecture. She explored how social networks, team dynamics and leadership influence innovation, emphasizing the importance of inclusivity and psychological safety.

The AMA TechSIG honored Smith’s P.K. Kannan with its inaugural Lifetime Achievement Award for his impactful research in marketing technology and innovation. Kannan, an expert in digital marketing and AI, shared the recognition with USC’s Gerard Tellis at the AMA Winter Conference.

Lemma W. Senbet, Dean’s Chaired Professor at the Smith School, has joined the Bretton Woods Committee, a leading advocate for global economic cooperation. A renowned finance scholar, Senbet was also inducted as a Fellow of the Academy of International Business in 2022.

AI job postings in the U.S. surged 68% since ChatGPT’s launch, despite a 17% decline in overall job postings. UMD-LinkUp AI Maps, led by Smith’s Anil K. Gupta, reveals AI’s rise as firms prioritize AI roles over traditional IT jobs.

Smith’s Teaching/Learning Innovation Grant supports Cliff Rossi’s experiential learning project, where students analyze climate risk impacts on mortgages using machine learning. The project develops industry-relevant skills, preparing students for top finance roles and advancing climate-risk insights in housing.