Faculty Impact Articles

The fourth annual Workshop on AI & Analytics for Social Good gathered nearly 100 experts to explore AI’s societal impact, featuring 17 speakers and topics like wildfire containment, algorithmic fairness, empathy in data labeling, and AI-driven text analysis.

Rebecca Ratner, dean’s professor of marketing, is serving as president of the Association for Consumer Research, leading efforts to expand member engagement, professionalize operations and amplify research impact. She will deliver her presidential address at ACR 2025 in Washington, D.C.

Smith School associate professors Liye Ma and Bobby Zhou were named 2024 MSI Scholars by the Marketing Science Institute, recognizing their influential research. The honor fosters collaboration among mid-career marketing academics, shaping the field’s future through scholarship and real-world impact.

Merging Fannie Mae and Freddie Mac is a critical step before privatization, argues Clifford Rossi, to reduce systemic risk, eliminate duplicative costs, and simplify the mortgage system—setting the stage for a safer, more efficient housing finance market transition.

Clifford Rossi, Academic Director of the Smith Enterprise Risk Consortium, warns that pharma tariffs could disrupt supply chains, raise costs, and pressure manufacturers, especially generics. Adopting continuous manufacturing (CM) offers efficiency gains, balancing risk mitigation with strategic investment.

Smith School professor Vijaya Venkataramani, a 2024 Distinguished Scholar-Teacher Award recipient, shared insights on workplace creativity during her lecture. She explored how social networks, team dynamics and leadership influence innovation, emphasizing the importance of inclusivity and psychological safety.

The AMA TechSIG honored Smith’s P.K. Kannan with its inaugural Lifetime Achievement Award for his impactful research in marketing technology and innovation. Kannan, an expert in digital marketing and AI, shared the recognition with USC’s Gerard Tellis at the AMA Winter Conference.

Lemma W. Senbet, Dean’s Chaired Professor at the Smith School, has joined the Bretton Woods Committee, a leading advocate for global economic cooperation. A renowned finance scholar, Senbet was also inducted as a Fellow of the Academy of International Business in 2022.

AI job postings in the U.S. surged 68% since ChatGPT’s launch, despite a 17% decline in overall job postings. UMD-LinkUp AI Maps, led by Smith’s Anil K. Gupta, reveals AI’s rise as firms prioritize AI roles over traditional IT jobs.

Cyber risk is a top concern for organizations worldwide, intensified by AI's dual role in bolstering defenses and enhancing attacks. The Gordon-Loeb Model offers a cost-benefit framework to optimize cybersecurity investments, emphasizing AI's evolving, game-theoretic complexities.