Smith Brain Trust

Marketing
International House Of Confusion

When IHOP announced a temporary name change to IHOb this week, the jeers came quickly on social media. Yes, it was a gimmick. But was it a success? Marketing professors weigh in

Thursday, June 14, 2018
Finance
Why the AT&T-Time Warner Decision Is Good News for CVS

A federal judge's decision to allow AT&T's bid for Time Warner to proceed may set the stage for a slew of future so-called vertical megamergers.

Wednesday, June 13, 2018
Marketing
Yes, You’re Excited About the World Cup

Not excited about the World Cup? Just wait eight years. 

Wednesday, June 13, 2018
Management
The Best (and Worst) Ways To Sign an Email

Experts from the University of Maryland's Robert H. Smith School of Business expose the best and worst ways to close a professional email.

Tuesday, June 12, 2018
Finance
Summertime, But Dressing Isn’t Easy

Standing in front of the closet figuring out what to wear in the morning doesn't get any easier just because it's summer. If anything, it's harder.

Wednesday, June 6, 2018
2018 Summer Reading List for Business Leaders
Management
Your Business School Summer Reading List

The Smith School proudly presents its 15th annual Summer Reading List for Business Leaders, as recommended by faculty members. The 2018 edition covers everything from blind spots in statistics to the science of having a good day at the office.

Wednesday, May 30, 2018
Marketing
Even More at Stake for Brands in the Hashtag Era

Companies called out by hashtag movements like #BoycottStarbucks face not just a potential loss of revenue, but also a rising likelihood that customers will go out of their way to lie, cheat and steal from them.

Tuesday, May 29, 2018
Marketing
Parties Should Hit the Ground to Win Midterm Elections

Success in this year's midterm elections will come down to each party's ability to fire up its base to head to the polls to vote.

Thursday, May 24, 2018

Featured Videos

Management
A Sputnik Moment for U.S., China

The Soviet Union rattled the United States and triggered a Space Race in 1957 with the launch of Sputnik. Back on Earth in 2018, Smith School professor Anil K. Gupta sees a different kind of race emerging. "Whether we like it or not, the U.S. and China are in a technology race," he says.

Management
The Wisdom of Women Leading Women

BET Networks executive Donna Blackman applauds the courage of women who speak up about sexual harassment in the workplace. But she is cautious when it comes to giving advice to people who might face retaliation.