The marketing was innovative. It was clever. It was bold enough to warrant coverage in The Wall Street Journal. It was also ... creepy.
Think your boss is a jerk because he or she treated you unfairly? It’s possible your manager just has too much to do, Maryland Smith research shows.
Luxury brands use legal threats and guilt campaigns to deter people from buying knockoff products. But Maryland Smith research explores a better way.
Transformational leaders can inspire individual followers to go beyond their own self-interest and benefit the group, Maryland Smith research shows.
Something is missing from the curriculum at many business schools, and that is learning how to think about the long-term impact of decisions
A new algorithm developed at Maryland Smith allows companies to stretch their budgets and optimize results when buying online display ads.
Attempting to conduct predictive modeling from sparse, binary data sets is complicated. Maryland Smith's Jessica M. Clark looks for a better way.
Financial auditors risk being sued for substandard performance. Their clients also face exposure, but differently, new Maryland Smith research shows.
Conventional wisdom says innovation flows from the minds of mavericks, not protectors of the status quo. But traditionalists have a role to play.
While a good relationship between a sales representative and buyer won’t always protect the vendor from being shut out of business, it may leave the door open.