Smith Brain Trust

When Marketing Becomes Creepy

The marketing was innovative. It was clever. It was bold enough to warrant coverage in The Wall Street Journal. It was also ... creepy.

Tuesday, March 26, 2019
Is Your Boss Too Busy To Be Fair?

Think your boss is a jerk because he or she treated you unfairly? It’s possible your manager just has too much to do, Maryland Smith research shows.

Wednesday, March 27, 2019
How Can Luxury Brands Deter Counterfeits?

Luxury brands use legal threats and guilt campaigns to deter people from buying knockoff products. But Maryland Smith research explores a better way.

Tuesday, March 26, 2019
How Can Leaders Transform Their Organizations?

Transformational leaders can inspire individual followers to go beyond their own self-interest and benefit the group, Maryland Smith research shows.

Monday, March 25, 2019
Is It Time for a Change in MBA Education?

Something is missing from the curriculum at many business schools, and that is learning how to think about the long-term impact of decisions

Sunday, March 24, 2019
Are Online Advertisers Paying Too Much?

A new algorithm developed at Maryland Smith allows companies to stretch their budgets and optimize results when buying online display ads.

Saturday, March 23, 2019
Can We Build Better Prediction Machines?

Attempting to conduct predictive modeling from sparse, binary data sets is complicated. Maryland Smith's Jessica M. Clark looks for a better way.

Friday, March 22, 2019
Do Lenders Care When Your Auditor Gets Sued?

Financial auditors risk being sued for substandard performance. Their clients also face exposure, but differently, new Maryland Smith research shows.

Thursday, March 21, 2019

Featured Videos

Conventional wisdom says innovation flows from the minds of mavericks, not protectors of the status quo. But traditionalists have a role to play.

While a good relationship between a sales representative and buyer won’t always protect the vendor from being shut out of business, it may leave the door open.