Marketing

The Biggest Holiday Shopping Day You've Never Heard Of

Black Friday is old hat. Cyber Monday is passe. The most interesting shopping day of the year is the one you haven't even heard of: Green Monday. It's the day each year when the Internet saves Christmas — the Monday after the final shopping weekend of the season, when frazzled consumers hit the web to snap up the final few gifts on their list before the window closes on the all-important free-shipping offers. Read more...

The Economist Ranks Smith Faculty No. 1 in World

Professors at the University of Maryland's Robert H. Smith School of Business placed No. 1 in the world for "faculty quality" in The Economist's 2016 full-time MBA rankings, marking the third consecutive year atop the category. Prior to the current run, the school finished No. 2 for faculty quality in 2013. Overall, the Smith School finished No. 47 globally and No. 32 in the United States in the latest rankings, released Oct. 13.

One Big Question About the AT&T-Time Warner Deal

AT&T's proposed $85.4 billion acquisition of Time Warner could be the first of a string of similar mergers to come. So you have to wonder: Why is Wall Street giving the deal such a cold shoulder? It could be a sense that the deal won't go through, or it could be a sense of market deja vu. "My first reaction?" says Smith School finance professor Richmond Mathews, "Oh, no. Here we go again." Read more...

How Twitter's Mating Dance Could Backfire

What's next for Twitter? Just a few weeks ago, Twitter had a multitude of potential suitors, with Google, Disney and Salesforce all said to be considering bids to acquire the mainstay social media platform. Then, one by one, the suitors walked away. Liz Sara, chair of the Board of Advisors for the Dingman Center for Entrepreneurship at the Smith School, breaks down what Twitter and its CEO Jack Dorsey need to do next. Read more...

Are You Ready for Some Football, Yet?

The NFL's biggest concern this season likely isn't Colin Kaepernick or concussion risks or even who's going to the Super Bowl. It's eyeballs.The National Football League has seen its faithful TV audience unexpectedly deflate by more than 10 percent through the first five weeks of the season, according to Nielsen ratings data. Smith School professor Derrick Heggans, who formerly worked for the NFL, says those eyeballs are coming back. Here's why...

Carnival looks to launch a ‘Love Boat’ of its own

"Vacation Creation" will air on the CW. Love, exciting and new – that’s what Carnival Cruise Lines is going for as its launches its new line of original television programming. It's hoping to recreate the TV magic that helped boost the vacation cruise industry in the 1980s, when the popular hour-long sitcom, “The Love Boat,” was in its heyday and people were flocking to ports like never before in search of a dream getaway. Carnival’s three original travel programs are to set sail this weekend on NBC, ABC and the CW network. Read more...

Trump Is Winning Twitter: Does It Matter?

Retweets aren't necessarily endorsements, and they definitely aren’t votes. So what can Twitter tell us about the 2016 presidential election? Maybe more than you think, new research from the University of Maryland suggests. For starters, Republican nominee Donald Trump is winning — at Twitter anyway — over Democratic rival Hillary Clinton. The authors of a working paper focused on presidential campaign media coverage and tweeting analyze the effects of Trump's frequent tweeting. Read more...

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