Smith Analytics Consortium Second Annual Datathon

April 19-30, 2021


Students registering for this event MUST use their @UMD email. Otherwise, you will see a "permissions" error. If you get this, please check your login email.

On April 19, 2021, the Smith Analytics Consortium (SAC) is hosting the 2nd annual Datathon, a 2-week long data-focused competition. Students will have an opportunity to use their problem solving, analytics, and data visualization skills to build a market entry business case for a renewable energy (photovoltaic (PV) solar array) company in Maryland.

Sample variables within the data include: power generation (MW), solar radiation, PV efficiency, average electricity cost ($).

The winning team will receive a $500 cash prize!

Key Events

  • Core Consulting Series [3/29, 3/31, 4/1]: Three 1.5 hour targeted workshops to hone skills needed to succeed in the Datathon and an opportunity to meet team members.
  • Datathon Competition [4/19 - 4/30]: Case competition where teams of 3-5 students analyze and visualize data, culminating in recommendations for a market entry of a solar (PV) company in MD.


  • March 22 – Registration opens (registration fee: $10)
  • March 29/March 31/April 1 from 6:15-7:45 p.m. – Core Consulting Series
  • April 19, 6:15-7:15 p.m. – Datathon Kick-Off
  • April 30, 10 a.m.-1 p.m. – Datathon Final Presentations

Please contact Carol Cron ( for more information.

MBA Orientation Case Competition

Intended Participants: first-year MBA students at Smith School

Date: Fall 2021 (annual event)

Smith School collaborates with partner companies to organize a case competition for first-year MBA students every year during orientation week.

Concluded Events

UMD Data Challenge 2021

Intended Participants: all UMD students

Date: February 20, 2021 (annual event)

Data Challenge is an annual week-long data exploration event at the University of Maryland hosted by The College of Information Studies, The School of Architecture, Planning, and Preservation, and The Philip Merrill College of Journalism. During the week, UMD students will gain analytical experience by solving challenging problems exploring novel datasets, build technical aptitude integrating datasets to create multidisciplinary knowledge, and obtain real-world team-building experience. This week-long distributed format allows for sufficient time to evaluate, formulate a question about the dataset, and conduct dataset integration, analysis, and results preparation.

Smith School of Business MS Case Competition 2020

Intended Participants: Students in specialty master’s programs at Smith.

Date: Fall 2020 (annual event)

The MS Case Competition is a signature offering of the Office of Career Services to support students in developing their presentation skills, teamwork, and analytical abilities. Students will work in teams to critically evaluate a case and to present their findings to alumni and faculty judges.

PwC’s Case Competition

Intended Participants:

All freshmen and sophomores (and juniors in a 5-year program), all colleges and majors

Date: October 12 - Kick-Off, October 19 - Presentation, October 20 - Finals

The Challenge case competition models real-world business scenarios focusing on the strategic issues currently being faced by companies all over the world.

The HUMLOG Challenge - Global Business Network

Intended Participants: all college students

Date: October 2020

Team case competition focused on a local humanitarian logistics challenge with a $5,000 first-place prize.

2020 Danaher Diagnostics Case Competition

Intended Participants: all college students

Date: Application Deadline: October 5, 2020

About Danaher: Danaher Diagnostics is a global science and technology innovator committed to improving quality of life around the world. For more information visit

Case Competition Topic:

The role of home testing in remote patient monitoring: leveraging learnings from the COVID-19 pandemic to explore opportunities around critical capabilities and gaps, diagnostic pathways and business models


  • Students will form teams of 4-5 with at least one MBA student
  • First place: $7,500, Second Place: $5,000 and Third Place: $2,500

Past Case Competitions and Datathons

KPMG MBA Case Competition

Intended Participants: students enrolled in the MBA program at Smith School

Date: September 1, 2020

Students were organized into teams of roughly five members each and given 48 hours to prepare presentations for judging panels composed of KPMG professionals, as well as Maryland Smith faculty and alumni. The top three presentations selected by judges then advanced to a final round.

Humana-Mays Healthcare Analytics Case Competition

Intended Participants: Students enrolled part- or full-time in an accredited Master of Science, Master of Arts, Master of Information Systems, Master of Public Health, Master of Business Administration program, or other similar master’s programs that educate students in business, health care, or analytics at an educational institution based in the United States are eligible to enter. Students must be currently enrolled and must not have graduated from the qualifying program at the time of the final case competition presentations. Employees of Humana Inc. are not eligible to participate

Date: Application Deadline: September 18, 2020

The Humana-Mays Healthcare Analytics Competition is adapting to the challenges presented by the COVID-19 pandemic. Due to the pandemic, the case competition will be held virtually.

Adobe Analytics Challenge 2020

Intended Participants: All college students

Date: Application Deadline: September 22, 2020

The Adobe Analytics Challenge is a unique analytics-focused business case competition where university students are given the opportunity to use Adobe’s industry-leading analytics products and access to real-world data from leading organizations such as Major League Baseball, T‑Mobile, Starwood, Lenovo, Condé Nast, Comcast,,, Sony PlayStation, and MGM Resort International.

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