Smith’s Strategic Design Fellows Team Finishes Third in AMA Competition

A Strategic Design Fellows team representing the University of Maryland’s Robert H. Smith School of Business tied for third place in the recent American Marketing Association (AMA) International Collegiate Case Competition sponsored by the Wall Street Journal. The Smith team was among 10 selected (from 78 teams submitting cases) for the competition held in early April in New Orleans.

Smith Seniors Among Merrill Scholars Honorees

Seniors Alexia Ayuk, Nick Bailey and Bradley Polkowitz represent the Robert H. Smith School of Business among 19 University of Maryland graduating seniors recently recognized as Philip Merrill Presidential Scholars for their accomplishments, prestigious internships and GPAs. The recognition includes the scholars’ faculty and K-12-teacher mentors.

Cultivating Relationships with Small Businesses

Maryland’s agricultural businesses are great at what they do – catching seafood, cultivating crops and raising livestock. But on the business side, growing is a trickier thing, and Maryland Smith students know just how to help with that. This semester, undergraduate students in BMGT 484’s Electronic Marketing are helping small businesses and nonprofits across the state enhance their digital marketing offering.

Maryland Smith to Offer Free Business Education Program for Maryland Residents, Businesses

“Maryland Business: Rebooted” Starts Online July 13 To help Marylanders get back into the workforce and prepare for the new economic and business environment, The University of Maryland’s Robert H. Smith School of Business has developed an online business program — free to all residents of the state of Maryland. Maryland Business: Rebooted, starts July 13, 2020, and is designed especially for individuals who have been managing or working in small and medium-sized companies.

Smith Recognizes Graduating Seniors in Online Awards Event

On Tuesday, May 5, 2020, the University of Maryland’s Robert H. Smith School of Business hosted a virtual gathering to recognize the achievements of top undergraduate students during the 20th Annual Undergraduate Awards Banquet.

Strategic Design & Innovation Fellows Host a Dinner With Professional Alumni

Undergraduate student Ashley Kim, class of 2019 and senior finance major, writes about the Strategic Design & Innovation Fellows annual dinner held on September 11, 201,8 at MilkBoy Arthouse in College Park, Md. Kim is a member of the Lemma Senbet Fellows program and has also been a member of the Wall Street Fellows program.

Strategic Design Fellows Take Advertising Field Trip

The University of Maryland's Robert H. Smith School of Business organized a trip for Strategic Design Fellow students and faculty members Mary Harms and Howard Bomstein to Richmond, Va., on Friday, Feb. 24, 2017, to explore what it would be like to be involved in advertising. Why Richmond? Because that is the location of the Virginia Commonwealth University (VCU) Brandcenter, which offers a graduate program featuring five concentrations: experience design, copywriting, art direction, strategy, and creative brand management.

Good move? Budweiser is now ‘America’

SMITH BRAIN TRUST — Social media is buzzing about Budweiser. Just in time for the Summer Olympics and Trump v.

Marketing Lessons from the Late Van Munching Jr.

SMITH BRAIN TRUST — Though it was Leo Van Munching Sr. who introduced Heineken to the United States, it was his son who brought the company’s marketing strategy into the modern age. “While his father felt that Heineken was a serious brand for serious beer drinkers, Van Munching Jr.

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