General Motors has banned its employees from using cellphones while walking around its facilities – even office buildings.

Back-to-school shoppers want discounts. Manufacturers want high profit margins. The tension feeds a paradox of sorts at retail outlets where buyers and sellers meet: Stores increasingly emphasize pricey, innovative and fun products in a bargain-shopping season.

If it’s starting to seem like every consumer category now has a subscription services you could belong to, that’s no illusion.

Maryland Smith's Michel Wedel has helped produce the first known research that develops a model for editing trailers to produce short — and effective — promo clips.

"It's unclear whether presence in social media and the traffic that companies get through social media are actually doing well in the storefront," the researchers explain.

It takes just a few seconds for a movie or series trailer to grab you – or to lose you. New model makes most of each second.

A design award signals quality and boosts business-to-consumer sales. The payoffs are less obvious in business-to-business markets. But new Smith School research shows the economic value.

When IHOP announced a temporary name change to IHOb this week, the jeers came quickly on social media. Yes, it was a gimmick. But was it a success? Marketing professors weigh in

Not excited about the World Cup? Just wait eight years. 

Companies called out by hashtag movements like #BoycottStarbucks face not just a potential loss of revenue, but also a rising likelihood that customers will go out of their way to lie, cheat and steal from them.