Parties Should Hit the Ground to Win Midterm Elections
Success in this year's midterm elections will come down to each party's ability to fire up its base to head to the polls to vote.
Saks Fifth Avenue Gets a Risky Makeover
Struggling to compete with Sephora and the omni-threat of Amazon.com, Saks Fifth Avenue is making changes, and some analysts remain skeptical. Smith School professor Jie Zhang is more optimistic.
A Learning Curve for Using Online Reviews
Do online ratings and reviews actually help consumers make better decisions about doctors, hotels, schools, restaurants, movies and other purchase options? The answer may surprise you.
Open Shop in Multiple Platforms
Online retail platforms dominate ecommerce. But in crowded markets, how can vendors stand out and maintain a competitive edge? Smith School professor Jie Zhang says vendors benefit from being in multiple places.
Predict Presidential Election Results
To win elections, there is a right way for political campaigns to spend their money, according to new research. Smith School professor Lingling Zhang and a co-author studied U.S. presidential campaigns for elections from 2004 through 2012.
What Uber’s Setback Means for Volvo
The name Volvo has long conjured up an image of safety. But the fatal crash involving an autonomous Uber vehicle puts the brand in new peril, says Smith School reputation expert Roland Rust.
Beware of the Pull of Prada
Research from Smith School professor Yajin Wang shows that luxury consumption triggers antisocial behavior, but only if the luxury product is perceived as rare and exclusive and is used in front of other people.
Recover From a Service Failure
It happens. Sometimes companies let their customers down. And when they do, they need to fix it fast, says Janet Wagner of the University of Maryland's Robert H. Smith School of Business.
Get the Most From a Shared Experience
Have a social outing coming up? Take a minute at the outset to make sure you're on the same page about what you each hope to get out of the experience. You'll have a better time, according to new research from Smith School professor Rebecca Ratner.
Calculate the Value of Social Media Buzz
How much is social media buzz worth to your brand? A new working paper, co-authored by Smith School professor Wendy W. Moe, quantifies the value of word-of-mouth mentions in terms of equivalent advertising dollars spent to influence consumers.