Maryland Smith branding experts describe the decision by Dunkin’ Donuts to drop the "Donuts" from its name as overdue, fitting, and in tune with its customers' tastes.

Buyers of luxury fashion can be passionate about the brands they shell out for. But can they be loyal when the brand becomes so popular that it loses its exclusivity?

After the stock market dip and the protests on social media, the core sentiment behind Nike’s controversial new ad campaign will remain standing, a Maryland Smith professor says, likely taller than before.

Years after ecommerce startups began disrupting the brick-and-mortar mattress retail segment, the tables are finally turning.

General Motors has banned its employees from using cellphones while walking around its facilities – even office buildings.

Back-to-school shoppers want discounts. Manufacturers want high profit margins. The tension feeds a paradox of sorts at retail outlets where buyers and sellers meet: Stores increasingly emphasize pricey, innovative and fun products in a bargain-shopping season.

If it’s starting to seem like every consumer category now has a subscription services you could belong to, that’s no illusion.

Maryland Smith's Michel Wedel has helped produce the first known research that develops a model for editing trailers to produce short — and effective — promo clips.

"It's unclear whether presence in social media and the traffic that companies get through social media are actually doing well in the storefront," the researchers explain.

It takes just a few seconds for a movie or series trailer to grab you – or to lose you. New model makes most of each second.