It’s left some brands doing a delicate balancing act, debating whether and how to advertise during an event that consistently draws more American viewers than any other TV broadcast.

Amazon.com scrapped its machine-learning resume-reader when it demonstrated a bias against female applicants. Here's what that tells us.

If fewer people seem to be shopping on the day after Thanksgiving this year, try not to read too much into that.

The iconic (and recently liquidated) toy seller has left a toy-shaped void in the retail landscape ahead of the holiday season. As shoppers begin to ponder where to buy toys, retailers are vying to become the answer.

Tracking consumer behavior is a big job. But your smartphone has help.

The proliferation of video streaming services could lead to the resurgence of a model that has long appeared to be at death's door: The cable model.

Luxury brands use legal threats, guilt campaigns to deter people from buying knockoffs. New research reveals a better tactic.

New Maryland Smith research shows that switching to a desktop or laptop while online shopping could mean you're more likely to take the plunge and make the purchase.

Maryland Smith branding experts describe the decision by Dunkin’ Donuts to drop the "Donuts" from its name as overdue, fitting, and in tune with its customers' tastes.

Buyers of luxury fashion can be passionate about the brands they shell out for. But can they be loyal when the brand becomes so popular that it loses its exclusivity?