Marshalls has always been about the thrill of the hunt, even more so than it’s big-sister store, TJ Maxx. What happens when it goes online?

Reluctant consumers have three main ways to resist advertising. They can avoid it, contest it or look within themselves for empowerment. But marketers have tricks of their own.

Online content creators who want to keep people reading should start by making them angry or anxious, Maryland Smith research shows.

As luxury labels become more accessible, high-end brands must figure out how to maintain exclusivity to avoid losing legacy consumers.

Walmart has been buying up ecommerce businesses, as it seeks to better position itself against the only other retailer in its weight class, Amazon.com. It seems to be working.

Apple got caught in 2013. Now it’s Facebook’s turn. A new report accuses the social media giant of knowingly duping children out of money to boost online game revenue.

The really good Super Bowl commercials have it all. There’s story arc, memorable characters and emotion. Here's what to expect this year.

De Beers once swore it would never debase itself by selling stones that had been grown in a lab. Well, that was then.

Firms that adopt a freemium model hope to entice people to become paying customers. They often fail. Research shows how they can succeed.

Dolce & Gabbana is reeling from a self-inflicted scandal and it seems unlikely to go away anytime soon, says Maryland Smith's Yajin Wang.