The really good Super Bowl commercials have it all. There’s story arc, memorable characters and emotion. Here's what to expect this year.

De Beers once swore it would never debase itself by selling stones that had been grown in a lab. Well, that was then.

Firms that adopt a freemium model hope to entice people to become paying customers. They often fail. Research shows how they can succeed.

Dolce & Gabbana is reeling from a self-inflicted scandal and it seems unlikely to go away anytime soon, says Maryland Smith's Yajin Wang.

Sometimes a brand’s marketing concept just works. It drives consumer behavior and boosts consumer approval. It makes people think or makes people laugh. And sometimes… sometimes… it just flops. Hard.

Maryland Smith faculty share their best travel hacks, from traveling early to the best ways to tolerate traffic, to make your holidays easier.

Pharmaceutical prices are poised to become a central issue for the next Congress, potentially forcing lawmakers to consider at least two factors that coincide with America’s higher-than-average drug prices.

Companies often use automatic renewals, usually with ample warning to subscribers. But when they're sneaky about renewals, that crosses a line, a Maryland Smith expert says. 

It’s left some brands doing a delicate balancing act, debating whether and how to advertise during an event that consistently draws more American viewers than any other TV broadcast.

Amazon.com scrapped its machine-learning resume-reader when it demonstrated a bias against female applicants. Here's what that tells us.