Nearly half of Americans have bought stuff from a direct-to-consumer brand. Here's why those consumers are such a coveted group, and why more and more brands are borrowing from the DTC playbook.

Companies win when you put their branded mobile apps on your smartphone. But if the goal is to maximize firm value, new research suggests good, better and best ways to approach design.

Brick-and-mortar stores are finding new ways to attract shoppers when everything they might want to buy is just a click away.

Research explores how companies can structure innovation tournaments to drive meaningful results.

Advancing technology has opened new possibilities for customer service delivery, giving companies more options when setting strategy.

Being able to analyze data will not be the key to your success in the future. If you expect to have a viable career, you better get in touch with your emotions.

Maryland Smith experts explain how the Seattle-based Amazon created a summer shopping phenom.

Lee Iacocca created the Mustang at Ford. He created the minivan at Chrysler. And in advertising, he forged a new template for the celebrity CEO.

Allowing smartphone customers to bundle themselves boosts profitability for service providers, Maryland Smith research shows.

Brands who are called out on social media because of the causes they support risk not just a boycott, but also a higher likelihood that customers will go out of their way to lie, cheat and steal from them, says new research.