Why are World Series tickets so popular, even among people who don't consider themselves Nats fans? The principles of scarcity are at work here, a Maryland Smith expert explains.

A new California law enabling college athletes to profit from their name and image has put the state at odds with the NCAA. Maryland Smith's Hank Boyd says it's about time.

Artificial intelligence is transforming and disrupting industries. And advertising is no exception. Here's how AI has already changed the industry, and how it's evolving.

There’s a lot marketers can learn from the text we create on social media. New research explains how.

After the uproar over the Forbes list, Maryland Smith experts compile a quick list of their own, with just a few of the women that should make any list of innovators.

You already pay for Netflix, Amazon Prime and other video streaming services. Soon you will need to add Apple TV+ and Disney Plus to your growing list of subscriptions.

Nearly half of Americans have bought stuff from a direct-to-consumer brand. Here's why those consumers are such a coveted group, and why more and more brands are borrowing from the DTC playbook.

Companies win when you put their branded mobile apps on your smartphone. But if the goal is to maximize firm value, new research suggests good, better and best ways to approach design.

Brick-and-mortar stores are finding new ways to attract shoppers when everything they might want to buy is just a click away.

Research explores how companies can structure innovation tournaments to drive meaningful results.