Artificial intelligence is transforming and disrupting industries. And advertising is no exception. Here's how AI has already changed the industry, and how it's evolving.

There’s a lot marketers can learn from the text we create on social media. New research explains how.

After the uproar over the Forbes list, Maryland Smith experts compile a quick list of their own, with just a few of the women that should make any list of innovators.

You already pay for Netflix, Amazon Prime and other video streaming services. Soon you will need to add Apple TV+ and Disney Plus to your growing list of subscriptions.

Nearly half of Americans have bought stuff from a direct-to-consumer brand. Here's why those consumers are such a coveted group, and why more and more brands are borrowing from the DTC playbook.

Companies win when you put their branded mobile apps on your smartphone. But if the goal is to maximize firm value, new research suggests good, better and best ways to approach design.

Brick-and-mortar stores are finding new ways to attract shoppers when everything they might want to buy is just a click away.

Research explores how companies can structure innovation tournaments to drive meaningful results.

Advancing technology has opened new possibilities for customer service delivery, giving companies more options when setting strategy.

Being able to analyze data will not be the key to your success in the future. If you expect to have a viable career, you better get in touch with your emotions.